Exclusive partnership with Truff creates digital-only menu offering
Noodles and Company launched a new Truff Mac at more than 450 locations in a limited-time partnership with Truff. The truffle-infused condiment brand, which has benefited from rising popularity, entered into this exclusive agreement, helping Noodles and Company to roll the product out as a digital-only offering.
“Since we first opened our doors 26 years ago, Wisconsin Mac & Cheese has remained our best-selling item on the menu, and if you’ve tasted it, you know why,” says Stacey Pool, chief marketing officer at Noodles & Company.
She added, “With Truff Mac, we’ve made this mainstay menu item even more intriguing by surprising our guests with this limited-edition Truff Hot Sauce pairing, and we couldn’t be more excited about this collaboration and the opportunity to be the first restaurant company to offer Truff Hot Sauce nationwide.”
The fast-casual chain offers the indulgent Mac dish through its Noodles Rewards app, website and third-party delivery providers.
To further engage customers and promote the new Mac, Noodles Rewards will offer loyalty members a way to redeem a bowl of Truff Mac for just 750 points, which is half the points needed to redeem a typical regular-sized bowl.
“Our goal with Truff was to create a hot sauce so unique that it would elevate any dining experience, said Nick Guillen, co-founder and co-chief executive of Truff. “With Noodles and Company, we had the opportunity to reinvent a dish as classic and popular as their Wisconsin Mac & Cheese. The Truff Mac dish will offer Noodles & Company guests instant, craveable flavor. We are excited to share this unexpected mashup with Noodles fans.”
This follows an August partnership between Taco Bell and Truff that produced Loaded Truff Nacho Fries and Loaded Truff Fries Burrito, as well as a collaboration with Gopuff for a specialty pizzas in October.
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