Freddy’s Frozen Custard and Steakburgers expands in Indiana, Kentucky, South Dakota, Tennessee
New restaurants to be developed in New Jersey, Texas, also
Freddy’s Frozen Custard and Steakburgers recently signed new agreements that will expand its presence in Indiana, Kentucky, New Jersey, Tennessee, Texas, and South Dakota. Both existing and new franchise partners have inked new development deals with Freddy’s Frozen Custard, bringing the year-to-date total to 13 multi-unit agreements, adding 70 new units to the development pipeline.
“Freddy’s commitment to the success of our Franchise Owners coupled with our devotion to creating an unforgettable guest experience has helped us become a leading franchise opportunity for experienced developers looking to diversify their portfolio,” said Andrew Thengvall, chief development officer for Freddy’s Frozen Custard and Steakburgers. “It’s been an exciting time to be part of this brand, and we’re looking forward to working with these four groups to further grow our presence in key markets and build upon the momentum we’ve experienced recently.”
In this round, four franchise groups signed the agreements, committing to 15 new restaurants in six states. Ron Oberg, who operates as TR Hospitality Group, LLC and first Freddy’s franchisee, will develop three new restaurants in Rapid City, South Dakota. The company has seven restaurants in Nebraska and two stores under development in Sioux Falls, South Dakota.
Oberg joined the Freddy’s franchise system with Epoch Development, Inc, opening the brand’s first franchised unit in Hutchinson, Kansas. The entity has expanded its portfolio to 10 locations in Kansas, Oklahoma and Texas.
Existing franchise partner, Feed Your Face, LLC, will develop five additional units in Indiana, Kentucky and Tennessee. The company has two existing Freddy’s locations in Kentucky with another under development and slated to open in Q1 of 2022.
TWG Management Co., Inc will be adding Freddy’s to its portfolio of franchise restaurants it operates—a 14-unit mix of Qdoba, Jamba Juice, Wetzel’s Pretzels, Charlie’s Philly Cheesesteaks and Great American Cookies, as well as independent concept Capital Craft. TWG will develop four Freddy’s restaurants in the counties of Somerset and Monmouth in New Jersey.
New franchise partner Big Country Custard will build and operate three new restaurants in the Abilene and Weatherford areas of Texas.
“As multi-unit operators since 1990, we’ve learned what key differentiators to look for when expanding into new areas of the foodservice industry,”. said Tom Graziano of TWG Management Co., Inc. “Freddy’s offers a unique combination of craveable food and genuine hospitality, and the business model continues to excel compared to competitors within its space – not to mention the brand’s impressive AUV.”
The year 2021 has been remarkable for the 400-unit chain. Thompson Street Capital Partners acquired the chain in March and bolstered the development and administrative infrastructure, promising to invest in technology and marketing.
Freddy’s Frozen Custard added 10 new stores during Q3, debuting its brand in New Jersey and Wisconsin. It expects to open 12 additional restaurants by year’s end.
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