New restaurant layout in 2021 focused on ease of customer pick-up experience, team prep efficiency
Papa Johns launched a brand refresh, updating its logo and dropping the apostrophe from its brand name, and rolled out a new store design. The logo has new visual context, inspired by the fresh ingredients it uses, like the red, from tangy tomato; green, from fresh basil; and off-white, from fluffy dough; in addition to custom typography and design elements. The reformatted restaurants in 2021 will provide a more seamless customer experience and offer more guest-centric off-premises options.
Papa Johns’ store design for the future
The open floor plan of the 2021 updated design combines simplicity with a certain warmth that customers expect, noted the pizza chain. Papa Johns customers will find it easier to pick up their orders at the pick-up counter, which now includes a self-service option. Drive-thru customers can now use the Drive-Up Pick Up lane for a more efficient grab-and-go of carryout product.
The prep and assembly areas have been modified, too, to make it easier for team members to prepare pizza. Through modular stations, associates can use the same spaces to produce different menu items at different times. A special space will allow the team to add the final touches to orders, including adding pepperoncini pepper and Papa Johns’ Garlic Sauce cup inside each box.
Powered by a data-driven approach, the process Papa Johns employed also used extensive research, it said, to provide customers with a better store experience. In addition to the physical layout changes, photography celebrating the best “pizza moments” and illustrations offering “hand-drawn happiness”—information and pictures of its ingredients inside each new store—have been added.
“The loyalty and love people have for Papa Johns has been built on our well-known promise of Better Ingredients. Better Pizza.—and today, we are signaling to the world that Papa Johns is ‘Hungry for Better,’” said Max Wetzel, Papa Johns’ chief commercial officer. “We are evolving how the Papa Johns experience comes to life across all touchpoints, while remaining true to what got us where we are today and bringing to life our continued aspirations to improve and grow. This new experience is both a celebration of our tremendous momentum and a vision to inspire future growth.”
New logo, modern hues, updated brand name
“Bold, simple, fun and clean” is the way that the company is describing the changes to its logo. This “Better by Design” logo updates its signature red and green, crafting a more distinguished look for the brand that can be appreciated both online and in person, announced the Atlanta and Louisville, Ky.-based chain.
The typography is meant to convey the way the Papa Johns dough (never frozen) stretches when team members prepare each pizza.
“Part of making it easier to say yes to Papa Johns development is having a smart and seamless design,” said Amanda Clark, chief development officer for Papa Johns. “We worked with customers and our operations team to understand how we can have our stores be a true reflection of our brand while delivering an efficient operational experience, and this design delivers on that.”
Papa Johns has deployed a phased approach that will methodically roll out the new brand experience. An ad campaign will reinforce Papa Johns’ fresh, premium, higher-quality-ingredients positioning in the pizza QSR category as the company itself strives to continue being “Hungry for Better.”
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