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Kitchen United opens third ghost-kitchen location in Manhattan

Restaurant-hub technology provider targets New York City, Los Angeles, Chicago markets for expansion moving into 2022

Kitchen United opened a new, cloud-enabled, ghost-kitchen center in New York City on 38th Street today, November 22. This is the third location in Manhattan after Kitchen United’s acquisition of the software ghost kitchen developer Zuul. Soho and Hudson Yards, the two other sites in Manhattan, were rebranded from Zuul to Kitchen United MIX kitchen center locations last month.

Located on the city’s West Side at 307 West 38th Street, the new ghost kitchen is in an area with major transit hubs available, and near professional and residential buildings, as well as popular tourist attractions. Kitchen United’s new site spans about 6,400 square feet at ground level.

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The West Manhattan site will open with well-known brands, including Wingstop, Jersey Mike’s Subs, Chili’s, Burger Village, Han Dynasty, Hawaiian Bros, and Café Habana, with more partners joining in the coming weeks.

“With our third NYC location, we are right where people live and work to help restaurants capitalize on the massive shift to off-premise dining while offering locals a high quality, unique to-go experience from their favorite food concepts,” said Michael Montagano, chief executive at Kitchen United. “The opportunity for restaurants to scale with off-premise business was evident before the pandemic, and the demand for delivery and takeout almost two years later continues to accelerate, making an off-premise strategy a critical component for any operator going forward.”

Moving into next year, the company has targeted New York City, Los Angeles, and Chicago metro areas, as well as several cities in Texas, for expansion. Kitchen United’s active partnership with Kroger, and the first in-store location at Ralphs in Los Angeles openings this year, continue its tempo for ongoing growth, with the acquisition of Zuul behind it.

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Kitchen United West Manhattan, 307 West 38th Street, New York, NY 10018

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