New South design arrives at Atlanta-area locations to make the bar the focal point, drive incremental business
Another Broken Egg Cafe will debut its New South design at caes in The Vinings, Dunwoody and Roswell—three remodeled locations in the Atlanta area—November 29, 2021. The breakfast-brunch concept’s reimagined look brings the craft cocktail bar front and center, highlighting the role of adult beverages and fresh juices in its brand.
A reopening celebration week recognizing these remodels will begin November 29 and end December 3, 2021. Customers can win prizes and merchandise, as well as giveaways. Each day, the celebration week gives guests an opportunity to be a lucky winner in the giveaway, including the chance for breakfast for a year.
Another Broken Egg Cafe offers a Southern-inspired menu with dishes that include Lemon Blueberry Goat Cheese Pancakes, Crab Cake Benedict, and Shrimp N’ Grits. A seasonal menu rotates in featured dishes, such as the Louisiana Creole Benedict and Bloody Molly. The Spiked Spiced Rum Cold Brew, Pomegranate Mule and Abe Famous Infused Mary are part of an expansive selection of craft cocktails.
To take advantage of incremental sales that can be had by highlighting the bar, Another Broken Egg will be reimaging several of its cafes in the New South design moving forward. The reimagined look will bring to these restaurants a “light, bright, modern design that honors the brand’s southern-inspired heritage while appealing to all who enjoy dining out for breakfast and brunch,” according to the restaurant chain.
Information about future reimaging events at Another Broken Egg Cafe will be posted at this link: http://grandopening.newatabe.com.
In addition to making the bar a focal point, the New South design doubles bar seating by extending it into the patio area. Another Broken Egg executives expect the changes made to produce incremental sales for its restaurants should appeal to franchise partners.
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