Partnership with Bieber results in unique Timbits, merch line
In collaboration with Justin Bieber, Tim Hortons rolled out Timbiebs Timbits in Chocolate White Fudge, Sour Cream Chocolate Chip and Birthday Cake Waffle flavors. In addition, the Toronto-based quick-service coffee chain launched Timbiebs merch, a line of apparel and accessories with Bieber sold at participating Tim Hortons restaurants.
Timbiebs merch, Timbits
Chef Tallis Voakes, director of Culinary Innovation at Tim Hortons, a chained owned by Restaurant Brands International (RBI), experimented with several flavor combinations to come up with a creative product for guests. The Timbiebs Timbits project developed when Bieber revealed Tim Hortons Timbits were his favorite item on the menu.
Bieber said, “Doing a Tim Hortons collab has always been a dream of mine. I grew up on Tim Hortons and it’s always been something close to my heart.”
Developed with Bieber, a cozy beanie, a fanny pack, and a tote bag headline the Timbiebs merch line. Hope Bagozzi, chief marketing officer for Tim Hortons, noted that Bieber was “all-in” on the collaboration, including filming a fun TV commercial for the Timbiebs launch.
In anticipation of its popularity, Timbiebs merch will be limited to three (3) items per guest.
Sweepstakes to see Justin Bieber in concert
She added, “What’s amazing about working with Justin is he has an authentic, lifelong relationship with Tims and he was so invested in working on Timbiebs and our future plans together.”
What’s more, Tim Hortons launched a contest offering guests an opportunity to win the grand prize of a trip to see Bieber in concert. To enter, customers scan their Rewards when purchasing a Timbiebs 10-pack or placing the order online or through the Tim Hortons app by December 28, 2021 The RBI coffee brand posted full details of the giveaway here.
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