Popeyes partners with napaqaro to enter, grow brand in France, Monaco

Hundreds of stores will open as a result of deal with French restaurant group

Popeyes has partnered with napaqaro to develop France and Monaco under a master Franchise and Development agreement. The Popeyes deal with napaqaro is exclusive, debuting the brand in these markets. Hundreds of restaurants will open in France and Monaco over the next few years.

The Restaurant Brands International (RBI) subsidiary, which has touted its success with its signature Chicken Sandwich, suggests guests in France will soon be able to enjoy its winning products

Furthermore, executives at RBI continue to be bullish about its global expansion plans. The Popeyes deal with napaqaro will help continue the chicken chain’s growth. In 2021, Popeyes inked new deals for growth in the United Kingdom, Saudi Arabia, Mexico, Romania, and India.

“We’re delighted to announce this landmark agreement for Popeyes and can’t wait to introduce our iconic chicken to France, one of the largest QSR markets in the world.” said David Shear, RBI International president. “This is another significant step in Popeyes’ European journey and follows successful entries into Spain and most recently the UK. Today’s announcement demonstrates our ability to partner with leading institutional investors who have backed best-in-class local operators.”

Complementary restaurant groups see French plans align

The Popeyes deal with napaqaro will help boost the French restaurant group’s ambitions. It is a great fit with its strategic plan and opportunities already in motion. In casual dining, napaqaro has Buffalo Grill and Courtepaille to grow. Moreover, it is operating dark kitchens and progressing with digital initiatives (Bun Meat Bun).

“We are extremely proud to partner with Restaurant Brands International, one of the world’s largest quick-service restaurant companies, to introduce Popeyes in France,” said Jocelyn Olive, president and chief executive of napaqaro. This new partnership confirms napaqaro’s ambition to build the future of the restaurant industry in France, offering a unique customer experience to our guests and families.”

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TDR Capital is backing napaquaro. As a leading private equity firm, TDR Capital manages funds with over €10 billion of committed capital. It benefits from decades of experience in the hospitality sector.

She added, “With 100% of our chickens born and raised in France, natural ingredients sourced locally, and proprietary family recipes, Popeyes in France will aspire to be at the forefront in leading QSR towards utilizing sustainable and responsibly sourced ingredients wherever possible.”

In 2022, the launch will spearhead investment in market-leading talent and digital innovation, the companies noted. Furthermore, the QSR brand’s growth in France will create hundreds of new jobs impacting construction, supply chain and distribution

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