Torchy’s Tacos Junkies Rewards Club with free Torchy’s Queso for Life giveaway debuts

Chance to win Body by Queso free merch also part of loyalty celebration, sweepstakes

The Torchy’s free Queso for Life giveaway and Taco Junkies Rewards Club debuted in January. New loyalty members making a purchase in January will have a chance of winning one of 2,022 prizes. Taco Junkies Rewards Club members can also win free Body By Queso merch and free tacos in the Body by Queso Sweepstakes.

Free Queso, Body by Merch sweepstakes

The free lifetime supply of Green Chile Queso is a premium prize for the fast-casual chain’s fans. Torchy’s will reward the item to the prize winner via one free gift card for Green Chile Queso + Chips per week for 20 years.


The Body by Queso sweepstakes and Torchy’s free Queso for Life giveaway help celebrate the launch of Taco Junkies Rewards Club. According to the Austin, Texas-based taqueria chain, “Queso Life is better than Gym Life.”

Torchy’s Tacos will automatically enter Taco Junkies making a purchase during January into the sweepstakes and giveaway. Prize possibilities range from free tacos to limited-edition Body by Queso swag packs.What’s more, the ultimate grand prize is free Green Chile Queso for life for one member.

Midnight Cowboy, Torchy’s January Taco of the Month

Mike Rypka, founder and chief executive at Torchy’s Tacos, commented, “With our loyalty program kicking off in the new year, we figured it was a perfect opportunity to encourage fans to listen to the little devil on their shoulders and poke fun at all of us who only hit the gym in January. So here’s to a resolution we can all keep: enjoying delicious tacos and queso while earning Damn Good rewards! Happy New Year, Taco Junkies!”

Plus, the Midnight Cowboy—Torchy’s Taco of the Month—also arrived in concert with the Keepin’ It 100 Drink of the Month.

The Midnight Cowboy, January’s Taco of the Month, includes seasoned ground beef, potatoes, pickled onions, sour cream, jack cheese, fresh cilantro and Diablo sauce, all nestled inside a crisp corn tortilla and inserted into a flour tortilla. In addition, Torchy’s added its recommended pairing of Keepin’ It 100, this month’s featured drink. The January beverage starts with Dulce Vida Organic 100 Proof Blanco Tequila, combined with agave nectar, freshly squeezed lime juice and triple sec.


The chance for free Torchy’s Queso for Life or Body by Queso merch will end January 31, 2022 at 11:59 CT.

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