Fischer was key player in doubling loyalty members in Papa Rewards
Papa Johns promoted Anne Fischer to chief marketing and digital officer. The Louisville, Ky. and Atlanta-based pizza chain expanded her role to include brand and advertising; media and field activation. As Papa Johns chief marketing and digital officer, she will also take on menu strategy and product innovation, announced Papa Johns.
Reporting to EVP, Chief Commercial Officer Max Wetzel, Fischer joins the executive leadership team with much to offer. Her experience at Papa John’s, starting in 2015, showed her capabilities, particularly as they relate to the company’s loyalty program.
Most recently, Fischer served as senior vice president, Customer Experience. As part of her work over the last seven years, she and her team grew Papa Johns’ aggregator partnerships. Their work also led to the doubling of the Papa Rewards program compared to 2019.
“Anne’s strategic thought leadership and creativity have been essential to the success of Papa Johns digital marketing success over the past three years, so we are especially thrilled with her promotion to CMDO,” said Wetzel. “Digital innovation continues to be an enormous long-term growth opportunity for our brand. Anne’s deep expertise in cutting-edge digital marketing, including leading our loyalty program, aggregator partnerships and our tech-enabled customer experience initiatives, brings a unique perspective and skill set to the CMDO role and will help Papa Johns continue to be a leader in our category.”
Prior to Papa Johns, Fischer served as marketing director at SeaWorld Parks & Entertainment. There, she was in charge of long-range marketing strategy and oversaw the department’s digital communications activities. Her career began at Walt Disney World.
She received her Bachelor of Science degree from University of Central Florida. And she earned her M.B.A from Crummer Graduate School of Business at Rollins College.
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