Value-oriented selections intended to help customers already dealing with rising consumer good prices
BJ’s Restaurant and Brewhouse launched a new $10 lunch menu, with select entrees priced for value. Italian Chicken Parmesan and Spaghetti, BJ’s Sauced ‘N’ Tossed Chicken Thighs Lunch Plate, Enlightened Mediterranean Chicken Bowl, and Enlightened Spring Harvest Salad are on the polished, casual-dining chain’s reduced lunch menu.
Value-meal launch, as purses tighten
Also, BJ’s will offer Loaded Burgers, Nashville Hot Chicken Sandwich, and Hot Ham & Cheese and Soup Combo for the reduced price of $10. When the special occasion arises, guests can select from BJ’s Handcrafted Signature Beers for $4.
The chain’s announcement suggests customers may be feeling the pain of rising prices elsewhere. Restaurant value menus such as this one may help allieve that discomfort.
“We are still in trying times and we want our guests to feel valued more than ever, which is why we are offering our new lunch menu,” said Kevin Mayer, EVP, chief growth & brand officer at BJ’s. “By offering comfort food classics, alongside new items, there is truly an option for everyone to choose for just $10. Our guests crave delicious, satisfying, high-value meals, and we’re excited to deliver our new lunch value menu.”
BJ’s $10 lunch menu
- Italian Chicken Parmesan and Spaghetti
- BJ’s Sauced ‘N’ Tossed Chicken Thighs Lunch Plate
- Enlightened Mediterranean Chicken Bowl
- Enlightened Spring Harvest Salad
- Loaded Burgers
- Nashville Hot Chicken Sandwich
- Hot Ham & Cheese and Soup Combo
BJ’s also offers a popular Unlimited Soup & Salad, which includes a bowl of soup or chili, in addition to a House, Caesar, Wedge, or Fresh Mozzarella and Tomato salad.
Prices for the $10 lunch menu may vary at some locations, said the Huntington Beach, Calif.-based restaurant chain, but pricing should remain within a $10-to-$12 range. What’s more, the menu items will be priced homogeneously.
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