Torchy’s Tacos 100th store opening celebration begins, Rosenberg debuts

Milestone 100th-store celebration begins January 24

Torchy’s Tacos marked its 100th store opening on South Congress Avenue in Austin, Texas, the city where the concept was founded in 2006. The December milestone opening for Torchy’s Tacos preceded another store opening in Rosenberg, Texas last week.

Celebration begins January 24

The fast-casual chain will celebrate during the week of January 24. From Monday to Thursday, customers will have a limited chance to win a Torchy’s Restaurant Opening T-Shirt. The shirt will grant a lucky customer free Green Chile Queso each time they wear their special shirt to the Austin 100th location.

According to an announcement, “Torchy’s is also donating 100 percent of bar proceeds garnered on its friends & family days to benefit the Health Alliance for Austin Musicians (HAAM), an organization that provides access to affordable healthcare for Austin’s low-income, working musicians, with a focus on wellness and prevention.”

The Rosenberg location is located within the Brazos Town Center. The Torchy’s Tacos 100th store opening is its 70th location in Texas and Rosenberg is the 71st in the state.

Torchy’s inventive taco creations, served on fresh, housemade corn or flour tortillas, are a core part of the menu. These include Green Chile Pork featuring pork carnitas, green chiles and cotija cheese, Baja Shrimp made with fried shrimp, cabbage slaw and pickled onions, and the famous Trailer Park inspired by Torchy’s beginnings in an Austin food trailer with fried chicken, green chiles, lettuce, pico de gallo and cheddar jack cheese. One can make it “trashy,” by removing the lettuce and adding Green Chile Queso.

In addition, the Breakfast Tacos are also popular at Torchy’s Tacos and are served all day long. Customers order from a selection that includes The Wrangler made with cage-free eggs, smoked beef brisket, potato, cheese and tomatillo sauce; and Migas, made with cage-free eggs, corn tortilla strips, green chiles, avocado, and pico de gallo and cheese.

Torchy’s Tacos looks back

Initially, Torchy’s Tacos founder and CEO Mike Rypka bought a food trailer to introduce his concept to hungry fans. Quickly, the Austin, Texas-based concept of scratch-made tacos became popular through trial. Consequently, by emphasizing unique flavors and global, high-quality ingredients, it quickly grew to brick-and-mortar, and then multiple outlets.

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“I’ve been reflecting back on when we first started Torchy’s in 2006 and it’s surreal that here we are, 15 years later, opening our 100th restaurant in Austin, right where it all began,” said Rypka. “While a lot has changed in terms of our size and scale over the years, our attention to detail, down-to-earth culture and Damn Good food are all the same as when I was slinging tacos in our original food trailer on South First. On behalf of the entire Torchy’s family, thank you to our loyal fans who have supported us since day one and all those who’ve grabbed a seat at our table since. Make sure you come out and celebrate our 100th restaurant with some tacos and margs!”

Torchy’s Tacos Slaughter, 8601 South Congress Avenue (off Slaughter Avenue), Suite 250, Austin, TX 78745

Torchy’s Tacos Brazos Town Center, 24401 Southwest Freeway, Suite 100, Rosenberg, TX 77471

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