Pizza Hut Spicy Lover’s Pizza arrived at stores nationwide, expanding the Lover’s line of specialty pizzas. Thecollection already boasts Meat Lover’s, Pepperoni Lover’s and Veggie Lover’s.
An extension of Lover’s pizza line
The Plano, Texas-based pizza chain identified “spicy” as a trend. It also suggested there was enough white space on pizza menus to make this a valuable, competitive opportunity.
Balancing a touch of heat with sweetness, the Pizza Hut Spicy Lover’s Pizza features a new spicy marinara sauce. Sliced red chilis and Pizza Hut’s Fiery Flakes, prepared from a custom blend of herbs and crushed red peppers, provide another layer of heat. According to the pizza QSR, the pizza’s full zesty flavor, juxtaposed with the spicy flavors “offers a craveable bold taste, not burn.”
Recipe options for Pizza Hut Spicy Lover’s Pizza
And here is how Pizza Hut describes its three new recipes:
- Spicy Double Pepperoni: The Pepperoni Lover’s dream; layered with spicy marinara sauce, two types of pepperonis – classic and crispy cupped – sliced red chilis and Fiery Flakes
- Spicy Hawaiian Chicken: A delightful mix of spicy and sweet; spicy marinara sauce, chicken, pineapple, sliced red chilis and Fiery Flakes
- Spicy Veggie: A colorfully vibrant sight to behold (and eat); spicy marinara sauce, green bell peppers, red onions, mushrooms, sliced red chilis and Fiery Flakes
“Pizza Hut has been making iconic pizzas for generations, and that requires adapting for each new wave of pizza lovers,” said Georgeanne Erickson, chief brand officer, Pizza Hut. “As consumer tastes continue getting more adventurous, the launch of Spicy Lover’s Pizza allows Pizza Hut to satisfy the growing craving for well-balanced, spicy flavor. No other national pizza QSR is offering spicy pizza in the space, and we’re excited to bring this thoughtfully crafted spicy pizza to pizza lovers across the country!”
The new spicy pie will be available for a limited time.
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