Menu initiatives include Street Tacos in test, Cinnamon Toast Crunch Cheesecake in rollout consideration
Twin Peaks’ expansion and menu rollout performance have been trending positively after the franchise was acquired by Fat Brands. The sports-bar chain also ranked in the top five of Knapp-Track’s 2021 casual dining sales report. In essence, new menu and drink initiatives, as well as franchise agreements, are putting Twin Peaks’ growth on the fast track.
The menu initiatives of Twin Peaks’ culinary team continue to generate trial. Loaded Fries, a Spicy Meatball Skillet, Spicy Meatball Parmesan sandwich, and new wings sauces have performed well, says the chain. In development are made-in-house flatbread pizza, Crispy Mini Beef Tacos, and a line of Street Tacos, featuring in-house smoked meats. In addition, S’mores Chocolate Cake and Cinnamon Toast Crunch Cheesecake are possibly launching. These desserts feature a RumChata sauce by Agave Loco.
On the beverage front, Twin Peaks launched new beers. Plus, the chain rolled out exclusive bourbon and tequila options.
Meanwhile, the development team has focused on domestic and international Twin Peaks expansion. In the Northeast, the brand inked a 10-unit deal in Philadelphia. The new agreement follows four-store deal for Las Vegas and an agreement for three lodges in Phoenix.
“Twin Peaks continues to be a leader across all metrics of the casual dining space,” said Joe Hummel, Twin Peaks chief executive. “Our team is relentless in the pursuit to make Twin Peaks a worldwide brand, and we’re so happy about the huge steps we took towards that goal in 2021. We look forward to building on our success and continuing to grow in 2022 and beyond.”
Moreover, as part of Twin Peaks’ expansion, a 10-year, 32-unit agreement in Mexico also became a reality. Plus, 11 new restaurants opened in Arizona, Florida, Kentucky, North Dakota, South Carolina, and Texas in 2021.
“We knew Twin Peaks had significant momentum when they first emerged on our radar for acquisition, but they continue to impress us with every new deal since joining our portfolio in October 2021,” said Andy Wiederhorn, chief executive of Fat Brands. “We look forward to building on their robust development pipeline, bringing the Twin Peaks experience to even more sports fans across the globe.”
Fat Brands operates and franchise a sizable portfolio of restaurant brands. These include Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and the Ponderosa and Bonanza Steakhouses.
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