New unit in Sangkat district marks fast casual’s sixth location in country
The Habit Burger Grill will open a new restaurant in Siem Reap February 21. This is the sixth location in Cambodia after Kbal Thnal and Olympic opened this month and May 2021, respectively. The location on National Road 6, Sangkat, Svay Dangkum in Sangkat will continue to introduce Cambodians to the brand’s Charburgers, sandwiches, fries, custard, and sides.
The Charburger is the focal point on Habit Burger’s menu. It is prepared with a 100% ground beef patty, chargrilled over an open flame, then topped with cheese, caramelized onions, pickles, fresh tomato slices, lettuce and mayo, served on a toasted bun.
Fresh, marinated chicken, sushi-grade Ahi tuna and Tenderloin steak are also on the menu. Plus, Habit Burger’s handspun frozen treats continue to appeal to guests. The Habit Burger Siem Reap is expected to carry many of the chain’s traditional offerings.
Iwona Alter, chief brand officer at The Habit Burger Grill, remarked, “It is an honor to open our sixth Habit restaurant location in Cambodia in partnership with Kampuchea Tela Company, LTD. This is the first Habit restaurant location in Siem Reap, home of the UNESCO World Heritage site of Angkor Wat. We look forward to serving both the local community and tourists our handcrafted, chargrilled food with California-fresh flavor.”
With Kampuchea as master developer in the country, the pace of expansion has been been remarkable. Habit Burger opened in Kbal Thnal, Phnom Penh February 7. Therefore, Habit Burger Siem Reap is already the second opening in Cambodia this year.
“The Habit Burger Grill is embarking on a bold expansion across Asia Pacific in the next five years and we are in discussions with potential franchisees to bring the brand to more countries,” said Yang Ming Ong, general manager of Asia Pacific at The Habit Burger Grill. “As part of the world’s leading restaurant company, Yum! Brands, we bring a unique value proposition to our franchisees. The rapid growth in Cambodia showcases the international appeal of The Habit’s food and brand.”
What’s more, there are additional Habit Burger Grill restaurants opening this year in the country. Looking back, the first restaurant of the better-burger brand opened in Cambodia in October of 2020.
Habit Burger, National Road 6, Sangkat, Svay Dangkum, Krong Siem Reap, Cambodia
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