MIX platform will enable Kroger customers to order food for onsite pickup or delivery
Kitchen United MIX launched a new ghost kitchen center inside a Kroger in The Heights neighborhood of Houston, Texas. Through the MIX platform, Kroger customers will order food from various restaurants. This can be done online, via mobile or at a kiosk in-person.
At The Heights Kitchen United MIX location, customers will also have the option of ordering for in-Kroger pickup or delivery. However, the third-party delivery providers will be the ones setting fees for delivery orders.
“We are thrilled and proud to be the first Kroger location in Texas to launch this exciting and innovative partnership,” said Laura Gump, president of Kroger Houston. “‘What’s for Dinner?’ is a question that’s always on the minds of our customers and being able to offer a fresh and tasty selection, paired with friendly service, is the experience we strive to provide each day. This partnership emphasizes how we continue to advance our Fresh for Everyone strategy.”
The new location at 1035 North Shepherd Drive provides shoppers with a variety of options. Essentially, MIX will fulfill orders from more than 10 independently-operated restaurant brands. These include Burns Original BBQ, The Rustic, Fuddruckers, Buca di Beppo, Dog Haus, and Capriotti’s Sandwich Shop, for starters.
“Kitchen United MIX is proud to introduce our multi-restaurant ordering platform to more shoppers through our newest grocery installation with Kroger,” said Michael Montagano, Kitchen United chief executive. “We recently launched our first ‘store within a store’ at a Ralphs in Los Angeles, and it’s been incredibly popular. Kitchen United MIX is revolutionizing the way people order takeout, and we’re thrilled to provide this one-of-a-kind experience to Kroger shoppers in The Heights neighborhood of Houston. By partnering with Kroger, we now offer Houstonians a variety of delicious meals for delivery as well as for pick up as they shop.”
The Heights Kitchen United MIX opens Sunday through Thursday at 10 a.m. and closes at 9 p.m. Friday and Saturday, the ghost kitchen operates from 10 a.m. to 10 p.m.
Nicholas Perkins, the chief executive of Fuddruckers, which participates as a brand at the MIX location, commented, “We are proud of our new innovative partnership with Kroger and Kitchen United Mix, enabling customers to build their own freshly prepared on-demand meals.”
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