Texas Chicken, Church’s Texas Chicken brands to open 100 new restaurants outside United States in 2022
Texas Chicken and Church’s Texas Chicken hired Ignacio Barbadillo as director of international new business development as it ramps up international franchising. The chains plant to open 100 new restaurants in 2022 in an aggressive push. The Middle East, Southeast Asia and the Americas will see a plethora of new restaurants.
The franchises also continue to focus on development in Canada, Mexico, Malaysia, Thailand, and Saudi Arabia.
Barbadillo, who is based in Madrid, will help accelerate the Church’s expansion plans. He holds an incredible amount of leadership and franchise relations experience, molded over twenty years in the food industry. Previously, Barbadillo held the position of global development leader at General Mills-Haagen-Daz Shops. There, he led global development strategy and created sustained franchise recruitment for growth.
As director of international new business development, Barbadillo will approach and recruit franchise groups. This effort will result in continued growth of the Texas Chicken and Church’s Texas Chicken brands internationally.
“We are thrilled to welcome Ignacio, an industry standout whose deep expertise will support our continued efforts to develop meaningful franchise relationships and drive increased market share, unit growth and EBITDA,” said Russ Sumrall, SVP for international strategic development for Church’s Texas Chicken and Texas Chicken brands. “He has already jumped right in with the strategic insights and energetic passion that will move us forward as we look to extend our solid reputation as a competitive leader in the chicken QSR space around the world.”
Each of the new restaurants opening this year will feature a bold, time-honored menu. Moreover, the brand will continue to leverage its hand-battered and double-breaded Original and Spicy Chicken to appeal to consumers. What’s more, its scratch-made honey-butter biscuits, family meals, sandwiches, wraps, individual combos, homestyle sides and desserts are finding a following.
“Quick service chicken is a fast-growing segment with tremendous opportunity for growth in almost every corner of the world,” said Barbadillo. “Our differentiated, high-quality product along with the company’s ambitious plans for growth and the genuine love its people have for the brand are what attracted me to this incredibly exciting role.”
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