Wendy’s seeks franchisee diversity through ‘Own Your Opportunity’ recruitment initiative

Own Your Opportunity tied to corporate initiative, Good Done Right

The Wendy’s Company rebooted its franchising program with an initiative called “Own Your Opportunity,” promoting franchisee diversity. The franchise recruitment initiative aims to increase restaurant ownership for underrepresented populations, the company said. The franchisor of Wendy’s restaurants seeks to specifically increase franchisees who are women and people of color.

In 2021, Wendy’s initiated its corporate responsibility platform Good Done Right. In this case, it sought to increase diversity in leadership and management. Through Own Your Opportunity, executives expect Good Done Right’s goals will also be supported over time.

When you become a Wendy’s franchisee, you own more than a great restaurant—you Own Your Opportunity, with a path to prosper and the prospect to lead within a thriving and beloved restaurant brand.

Abigail Pringle, The Wendy’s Company

Here are ways the Dublin, Ohio-based burger franchise is kicking off Own Your Opportunity, exactly as it described them:

  • Expanded economic opportunities for new franchisees working together with our three preferred U.S. financial lenders—City National Bank, Huntington National Bank and Wintrust Franchise Finance
  • Supported First Women’s Bank, the only women-founded, women-owned, and women-led commercial bank in the U.S. with a strategic focus on serving the women’s economy, by becoming a Mission Partner. This partnership underscores the Company’s continued commitment to bridging the gender gap in lending and empowering women entrepreneurs.
  • Created a Build-to-Suit development fund to help fuel growth in underdeveloped trade areas, where Wendy’s secures and builds restaurant locations and hands over turnkey solutions to franchisees. Priority will be given to those franchisee candidates who cannot otherwise access the required capital for new restaurant development.
  • Introduced new innovative restaurant formats, which can help enable ownership in the Wendy’s System with a lower initial financial commitment.
  • Conducted franchise surveys and held various focus group discussions and business reviews to help identify tools and resources most beneficial in helping existing franchisees thrive and grow.
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“We believe that increasing diversity of thought and experience will bring new ideas and innovations to Wendy’s, which will help us continue to grow together for decades to come,” said Abigail Pringle, Wendy’s president of International and chief development officer. “When you become a Wendy’s franchisee, you own more than a great restaurant—you Own Your Opportunity, with a path to prosper and the prospect to lead within a thriving and beloved restaurant brand.”

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