Agreement with Combo kitchen activates fulfillment from WingHouse Bar & Grill restaurants
Saladworks will open 20 new delivery locations across Central Florida through an agreement with Combo Kitchen. Customers throughout the territory will be able to start ordering delivery from Saladworks as early as March 25. Combo Kitchen’s franchise system partner, WingHouse Bar & Grill, will prepare these orders inside dark kitchens.
The companies expect that these ghost kitchens—specifically dark (underutilized) kitchens within Combo’s franchise system—will help Saladworks grow. This is due to the way Combo Kitchen can lower the cost of expanding into new markets.
In addition, the Combo Kitchen system provides a way for restaurant chains to test the waters in markets. Before investing in real estate, development and staffing, chains can analyze expansion in specific geographies.
“We are excited to expand our brand into Central Florida through our partnership with Combo Kitchen,” said Brian Farris, WOWorks chief development officer, parent company of Saladworks. “Normally, expanding into an entirely new market is costly for potential franchisees. This partnership allows us to gain new customers without needing to invest upfront in a brick-and-mortar store. We also gain additional benefits, such as raising Saladworks’ brand awareness in new regions and giving our guests more points of delivery and pickup.”
WingHouse Bar & Grill restaurants in the following Florida markets will offer Saladworks menu items:
- West Bradenton
- North Tampa
- Daytona Beach
- New Port Richey
- North Palm Harbor
- Pinellas Park
- Wesley Chapel
Through the dark-kitchen format, WingHouse restaurants will prepare Saladworks offerings for delivery behind the scenes. Through the program, franchisees will increase revenue streams and volume to the restaurants.
“We are seeing a huge and growing demand from new and established restaurant brands to utilize our ghost kitchen franchise network to expand their footprint and increase revenue streams,” says Hossein Kasmai, founder and chief executive of Combo Kitchen and Franchise Creator. “This partnership between WingHouse and Saladworks is a perfect example of how Combo Kitchens facilitates win-win situations for restaurant owners looking to capitalize on the growing takeout and delivery market with minimal investment or disruption to operations.”
In this past year, Saladworks has grown by 42 locations, with nearly 8 in 10 in the non-traditional space. Specifically, the fast-casual, salad chain has grown the portfolio through a combination of ghost kitchens (cloud & dark), food trucks, grocery retail, airports, hospitals, and universities.
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