Parent of Saladworks names Kyle Mark CIO, deploys technology upgrades

New chief information officer charged with optimizing technology to streamline business operations across four fast-casual brands

WOWorks, the parent of Saladworks, named Kyle Mark to the newly-created position of chief information officer (CIO). The restaurant company began implementing significant technology upgrades, being completed in April. Mark will use the enhancements to streamline business operations for franchisees.

The restaurant company also operates and franchises the Frutta Bowls, Garbanzo Mediterranean Fresh and The Simple Greek. A benefit of WOWorks technology initiatives is that all of its restaurant brands will operate on the same technology platforms.

Mark’s arrival at WOWorks at transformative moment

Mark came over to WOWorks from QU POS, where he served as director of operations. Prior to the point-of-sale technology provider, he worked in director of technology positions at several brands over the years. These included Ciccio Restaurant Group, Gecko’s Hospitality and Datum Technologies.

In addition, Mark spent five years at Apple, working for the Genius group. Furthermore, he supported WOWorks for six months as a technology consultant for FTR Hospitality Group.

Kelly Roddy, chief executive and president of WOWorks, said “Kyle understands that while dealing with complex technology implementation and issues and working on long term strategy for our group, he has the responsibility to serve our franchisees and our team. Elevating our service and support level will be one of his highest priorities and we know he is prepared and highly qualified to do so.”

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Technology upgrades with QU, Olo, Punchh, WorldPay

The technology upgrades will be implemented via partnerships with QU, Olo, Punchh and WorldPay. With all four brands using the same technology partners, owners and managers will benefit. Moreover, uniform technology and partnerships will boost revenue potential, including tapping ghost kitchens and virtual brands. Franchisees will also benefit as they cobrand or take on multiple WOWorks concepts.

Here are the main technology initiatives that will be deployed as described in a company statement:

  • Point-Of-Sale (POS) Systems: QU is a cloud-based Point-of-Sale (POS) system with a fully integrated loyalty and online ordering platform. Its unified order and menu management will ensure consistency between the four WOWorks brands.
  • Loyalty and Online Ordering: Olo Rails will allow the management of a single, centralized menu that is automatically pushed to all third-party marketplaces, such as DoorDash and Uber Eats. It provides a single interface to manage all third-party orders, a direct to POS integration and real-time menu and price changes. Olo also allows the ability to manage multiple menus for a single location. This enables WOWorks to add unlimited, integrated virtual brands. Olo Dispatch offers branded delivery directly through each WOWorks restaurant brand’s sites and apps, allowing for the ownership of the relationship between brand and guest. Orders are managed via Olo’s make-time logic to ensure food is fresh and ready to hand off when couriers arrive. Punchh allows for direct messaging to a guest’s phone and email, allowing for the guest to stay informed about the brands. It also provides a loyalty program along with stored value and the ability to run campaigns and restaurant promotions seamlessly with QU and Olo.
  • Processing and PCI Compliance: World Pay is a merchant services and payment processing provider that offers a payment gateway for online transactions. This processing technology, built right into the POS, offers fast, secure and reliable card machines that make it easy to accept payments in restaurants or online.
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“As the holding company of four fast-growing better-for-you restaurants, our goal is to make the lives of our franchisees easier,” added Roddy. “These new updates are easy to use and make restaurant operations simpler. Instead of juggling between multiple systems, we are paring down to the best technology systems. By reducing the number of technology systems and upgrading the quality, this tech reboot will allow for stronger synergies between WOWorks brands in the form of co-branding, ghost kitchens and virtual brands.”

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