Johnny Rockets to debut in Israel via F and J Master License deal

Ten units will open over the next decade

Johnny Rockets inked a new development deal to bring 10 locations to Israel. The franchise agreement with F and J Master License LTD. will introduce the legacy diner brand to the democratic state.

The 10 units in the Johnny Rockets Israel deal will open over the course of the next decade.

“The demand for all-American fare continues to grow in Israel,” said Taylor Wiederhorn, chief development officer of Fat Brands. “We saw great opportunity in partnering with F and J Master License LTD. and their real estate portfolio to capitalize on this by bringing one of the most iconic American burger brands to the country, Johnny Rockets. On an international level, we continue to invest in the Middle East market, which enjoys strong performance in the region across the Fat Brands portfolio.”

The Johnny Rockets Israel openings will bring the chain’s classic American fare and friendly service to the country of more than 9M people. The menu includes cooked-to-order burgers and hand-spun real ice cream shakes. Johnny Rockets also provides veggie burgers, chicken and other protein sandwiches, crispy fries and onion rings, salads, and kids meals.

[Related article: Fat Brands completes purchase of Johnny Rockets]

“Johnny Rockets is the definition of classic American food,” said Farid Abu Zariyeh of F and J Master License LTD. “When you walk into a restaurant, the experience begins. From the 1950s diner feel to the delicious food, we can’t wait to open our first location in the country so locals can see why the chain has developed such a strong following over the years.”

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Known for its counterside burgers and shakes, Johnny Rockets debuted in 1986 on Melrose Avenue in Los Angeles.

Now part of Fat Brands, Johnny Rockets boasts 325 locations globally.

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