Long John Silver’s debuts Swashbockler beer in Louisville, Kentucky

Louisville-local collaboration with Shippingport Brewing Company produces malty brock beer, seafood chain’s first brew

Louisville, Ky.-based Long John Silver’s has partnered with Shippingport Brewing Company to create Swashbockler, a beer marketed for Lenten season’s last mile. The collaboration with the local brewer produced a malty brock beer made with the seafood chain’s signature malt vinegar.

Updated: Shippingport Brewing Company and Sallyforth Taproom started offering the limited-time Swashbockler as of May 8 in Louisville. Select bars will carry the bock throughout Kentucky.

Bock beer dates back to the Middle Ages. As the chronicle goes, 17th Century German monks ate nothing during Lenten Season in the true spirit of fasting. However, they did enjoy the satisfying beverage that would become bock beer, which kept them full.

Christopher Caudill, senior vice president, marketing and innovation at Long John Silver’s, commented, “The crew at Shippingport Brewing Company represented the perfect opportunity to work with a local independent company to create a unique product for our guests to enjoy this Lenten season.”

A German-style Helles bock beverage, Swashbockler conveys notes of fresh bread, mild honey, and a hint of lemon finished off with a slight flavor of Long John Silver’s malt vinegar.

Moreover, the 6.5%-ABV bock complements a good fresh seafood dish “without overpowering the meal,” according to Long John Silver’s. In addition, the seafood QSR suggests Swashbockler with a bite of sizzling shrimp might be an ideal pairing.

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“When this idea was brought to our team, we jumped at the opportunity to give back to our community,” said Amelia Pillow, founder of Shippingport Brewing Company. “When opening this business in 2021, my goal was to grow interest in the area, creating a space where people could swing by for a beer and engage with their peers right in their backyard. Adding Swashbockler to our inventory further drives that goal of supporting and promoting Louisville-based businesses.”

Shippingport Brewery and Sallyforth Taproom in Louisville will offer the Long John Silver’s Swashbockler on draft. The collaborators may also unveil the bock at local beer festivals during the summer months.

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