New design creates separate space for to-go orders, Smokey Bones’ two virtual restaurants
Smokey Bones will open a new restaurant in Avon, Indiana showcasing its updated prototype store. New design elements at the Avon Commons Shopping Center unit will set a template for future units yet to be built.
Smokey Bones readies grand opening
The grand opening will take place April 6. The local Avon Chamber of Commerce will host a ribbon cutting ceremony at 4:45 p.m. Planned events include music, prizes and a special guest appearance.
“This restaurant has been designed to meet today’s guest preferences, which is a comfortable dining experience when eating in, and an easy, convenient and fast pickup area when dining away,” said James O’Reilly, Smokey Bones chief executive. “We want to make Smokey Bones available anytime, anywhere, and the bar and dining room area, and dedicated to-go lobby, deliver both to our guests.”
The restaurant will debut in a remodeled building spanning 5,800 square feet at 10143 East US 36 Highway. Built for modern times, the to-go vestibule will feature a dedicated entrance and separate menu board. In addition, it will house its own POS, a dedicated waiting area with seating, and to-go parking right outside.
The remaining on-premises dining section will feel more intimate, according to Smokey Bones.
The Avon location incorporates an outdoor patio area. TVs, speakers and a fire pit facilitate a more comfortable outdoor dining experience. The interior of the restaurant seats approximately 160 guests. What’s more, Smokey Bones’ famed sweeping central bar and large garage-type doors that open to the patio help connect the spaces.
Interior artwork at the Avon Commons Smokey Bones will play up the brand’s passion for smoking and grilling.
Preparing for the future
“We have made significant technology investments in pursuit of our ‘anywhere, anytime’ technology vision, which will put the guest fully in digital control of their experience, whether it is on or off-premise,” said Hal Lawlor, chief operating officer at Smokey Bones. “We have redesigned our restaurants with smaller dining rooms, more technology, and dedicated off-premise access for our guests.”
He added that the casual-dining chain streamlined its menu, focusing on a “protein candy store” format. The focus on “Meat is What We Do” has also helped better-meet consumers’ needs, according to Lawlor. Moreover, this has helped raise Smokey Bones’ quality and culinary standards, he suggested.
“Smokey Bones offers more types of meat prepared in more ways than other restaurants in Avon,” said O’Reilly. “We look forward to bringing our ‘protein candy store’ to the area. Once complete, the restaurant will seem like it’s been built from the ground up for that market, with our sleek new design that also includes an efficient and comfortable to-go area.”
Smokey Bones will prepare food for its virtual brands, The Wing Experience and Burger Experience, in the back of the house. It will also accommodate future virtual restaurants that become part of the Smokey Bones’ portfolio. Customers will be able to enjoy pick-up and delivery menu items from the Avon Commons Smokey Bones a few weeks after opening.
Avon Commons Smokey Bones, 10143 East US Highway 36, Avon IN 46123
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