Strong roster of athletes, artists, influencers help celebrate launch of rewards initiative
IHOP rolled out its International Bank of Pancakes loyalty program. The family-dining chain enlisted athletes, artists and influencers to promote the debut of IHOP’s rewards initiative. Award-winning Actress and Comedian Niecy Nash, Pro Football Hall of Famer Emmitt Smith, Gymnast Influencer and Poet Katelyn Ohashi, joined by additional social media influencers, will help spread the news.
Debut of PanCoins
After enrolling, guests can earn PanCoins, which are crypto pancakes residing in the IHOP mobile app and online. In addition to exclusive offers, IHOP loyalty members earn free pancakes on their birthday. What’s more, the pancake-house chain will provide members with access to secret menu offerings and a Pay ‘N Go service for speedy check out.
“Every time you dine under IHOP’s iconic blue roof or take a meal to go, our goal is to always put a smile on your plate,” said Kieran Donahue, IHOP chief marketing officer. “Earning PanCoins from the International Bank of Pancakes is just one more way we will spread joy to our guests. The lineup of talent we have assembled to introduce our loyalty program help guests earn PanCoins and create more moments of happiness is impressive. Within their individual circles of influence, they each bring a sense of belonging and togetherness, and when you come to IHOP, you come as you are.”
International Bank of Pancakes influencers
Nash, Smith and Ohashi will award a few lucky fans on their social media channels with PanCoins, said IHOP, in the coming weeks. They will also donate $50,000 to a charity of their choice as part of the International Bank of Pancakes launch promotion.
Nash commented, “As a fan of IHOP myself, I am delighted to be partnering with the brand to launch the International Bank of Pancakes. With an abundance of rewards and the opportunity to encourage people to gather and share a meal together, this program is something that I am excited to be a part of.”
Additional social media content creators will join the figurative launch party in the coming weeks:
- Kelli Erdmann, @happykelli
- Kyle Gordon, @kylegordonisgreat
- The Carlin Family, @thecarlinfamily
- Jon Seaton, @jonseaton
- Magaly Rodriguez, @magaly.rds
- Sterling Torress, @sterlingtorress
- Chris Gronkowski, @chrisgronkowski
- Autumn Rainn, @autumrainn
Added Smith, “Going to IHOP has always been a fun Smith family tradition. My go-to order is a double stack of pancakes, eggs, sausage, and hash browns, and now, that can earn me quite a few PanCoins,.”
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