Fat Brands reveals success with GFG acquisition integration, names new CIO

Thirty new locations will open this year in Quick-Service Division, formerly Global Franchise Group

Fat Brands has integrated the concepts from its Global Franchise Group acquisition. The move puts gives Fat Brands a foothold in the snack and pizza categories. The purchase of Round Table Pizza, Great American Cookies, Marble Slab Creamery, Hot Dog on a Stick, and Pretzelmaker opens up new opportunities.

According to an announcement, the newly-formed Quick-Service Division has seen increased franchisee interest in the franchise brands. A co-branded store model franchise opportunity with American Cookies & Marble Slab Creamery has stirred up an appetite from existing Fat Brands franchisees. This has been particularly true for the Nashville, Tenn., Houston and Shreveport, La. markets.

The Quick-Service Division also consummated new development deals for Great American Cookies, Marble Slab Creamery, Hot Dog on a Stick, and Pretzelmaker. Meanwhile, California will see nine new locations of Round Table Pizza open thanks to new franchise deals.

Overall, Quick-Service tallies 150 new stores in the development pipeline. Moreover, 30 new locations will open in 2022. Furthermore, division comparable sales increased 10.6% compared to 2019, and 16.1% compared to 2020, noted Jenn Johnston, president of the Fat Brands Quick-Service Division.

She commented, “While the pandemic has certainly impacted the restaurant space, we are so fortunate to have a deep store pipeline in addition to solid same-store-sales growth…. Since joining Fat Brands, we have increased our scale, offered franchisees access to new services, and have formed new synergies at both the brand and corporate level.”

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“The Quick-Service brands have been a strong addition to the Fat Brands portfolio,” said Taylor Wiederhorn, chief development officer of Fat Brands. “In just nine months we have made incredible traction in not only integrating the brands, but also in signing new development deals. We look forward to continuing to broaden the division’s presence on a global level in the years to come.”

In addition to reporting the performance of the former Global Franchise brands, Fat Brands hired Michael G. Chachula as chief information officer (CIO). Chachula comes to Fat Brands with 25 years of senior management experience. Notably, this career has spanned across the financial services, consumer goods, pharmaceuticals, and hospitality industries.

Most recently, Chachula served as head of digital and revenue growth for The Coffee Bean & Tea Leaf. Beforehand, he held the position of head of technology and executive director for IHOP Restaurants, part of Dine Brands Global.

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The new Fat Brands CIO will take on implementing technology platforms that are scalable, sustainable, and efficient across the portfolio to fuel growth.

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