Panera Bread unveils $10.99 Unlimited Sip Club, Charged Lemonades

New, innovative club offers 26 beverage options to members, expands subscription service

Panera Bread launched an Unlimited Sip Club for $10.99, expanding a program made famous by its MyPanera+ coffee subscription. The new beverage program will include Panera’s portfolio of self-serve beverages. Customers can sip on hot and iced coffee, hot and iced teas (regular, Sweet Tea, where available, and Passion Papaya Green Iced Tea), Agave Lemonade, Pepsi-Cola fountain beverages, and Panera’s newly-released Charged Lemonades.

The bakery-cafe chain will extend a free subscription through July 4, 2022 to those registering for Unlimited Sip from now until May 6. The fast casual offers Panera Unlimited Sip Club enrollment to members of MyPanera, its free loyalty program. Plus, its website, mobile app and self-service kiosks, it said, provide easy access to enrollment.

“At Panera, we believe in making great food experiences accessible to all—we’re disrupting fast casual once again, providing unlimited access to high-quality beverages at tremendous value—just $10.99 a month,” said Niren Chaudhary, chief executive of Panera Bread. “Our guests have loved the subscription model and the convenience and value it brings to their daily lives. From our new Charged Lemonades to our fan favorite Passion Papaya Green Iced Tea to bubly Lime from PepsiCo, we’re excited to give our guests even more choice and more beverage options to fuel their day.”

Panera Unlimited Sip Club options

In a company statement, Panera made available this list of beverage options, which it says total 26 in all.

  • Drip Hot Coffee (100% Colombian Light Roast & Dark Roast, Decaf, Hazelnut)
  • Iced Coffee (100% Colombian Dark Roast)
  • Hot Tea (The Republic of Tea premium teas and herbs, including: British Breakfast, Earl Greyer, Mango Ceylon, Ginger Peach, Honey Ginseng Green, and Orange Ginger Mint Herb)
  • Iced Tea & Lemonade (Black Iced Tea, Sweet Tea*, Passion Papaya Green Tea, Agave Lemonade)
  • Fountain Soda (Pepsi, Diet Pepsi, Mountain Dew, Sierra Mist, bubly Lime, Bris® Raspberry Tea, Dr Pepper, and Canada Dry Ginger Ale)
  • Charged Lemonades (Fuji Apple Cranberry, Mango Citrus Yuzu, and Strawberry Lemon Mint)
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The Panera Unlimited Sip Club subscription goes for $10.99 per month plus tax. It includes one self-serve beverage every two hours during regular bakery-cafe hours, including free refills at participating US Panera Bread stores. Moreover, Panera released additional details here.

New Charged Lemonades

New Panera Charged Lemonades also rolled out. Flavor options include Strawberry Lemon Mint, Fuji Apple Cranberry and Mango Yuzu Citrus. These “bright and bold” drinks are powered by Clean caffeine from Guarana and green coffee extract, the chain noted.

Panera Charged Lemonades up the energy level of its Agave Lemonade with this powerful caffeine boost. Additionally, the lemonades are enhanced with creative and refreshing flavors, suggested Panera. The St. Louis-based company also revealed a 20 fluid-ounce Charged Lemonade has approximately the same amount of caffeine as a 20 fluid-ounce hot Dark Roast Coffee.

Eduardo Luz, chief brand & concept officer at Panera Bread, commented, “Our three new Charged Lemonades are a refreshing new way to get your energy boost in true Panera fashion—with delicious flavors, powered by Clean plant-based caffeine from guarana and green coffee extract. Using our iconic Agave Lemonade as the base, our chefs added bold flavors like Mango Yuzu and Fuji Apple.”

He added that the Charged Lemonades appeal to a consumer looking for an alternative to traditional energy drinks.

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Scott Finlow, global chief marketing officer foodservice at PepsiCo, said, “We are continuously innovating our portfolio of beverages to meet the complex and ever-evolving needs of consumers and this first-of-its-kind subscription program provides Panera customers with beverage options for every occasion throughout the day.”

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