The Habit Burger rolls out Cubano Charburger nationwide

Inspired by Cuban Sandwich, new burger result of ongoing menu innovation

The Habit Burger Grill launched a new Cubano Charburger, inspired by the timeless Cuban Sandwich. The fast-casual burger chain is betting ongoing menu innovation will keep customers returning.

The Habit Burger Cubano Charburger creates a zesty flavor profile with its Cuban-inspired additions to the classic Charburger. The sandwich is layered with mustard-grilled honey ham, two slices of melty cheese and zesty mustard atop The Habit Grill’s seasoned chargrilled patty. Restaurants serve the burger on a toasted Brioche Bun.

“At The Habit, we’re constantly innovating and adding exciting new flavors to our menu,” said Adam Baird, VP of food and beverage at The Habit Burger Grill. “The Cubano Charburger is The Habit’s take on a classic sandwich with Caribbean roots paired with our signature Southern California style chargrilled patty.”

The Charburger is the focal point on Habit Burger’s menu. It is prepared with a 100% ground beef patty, chargrilled over an open flame, then topped with cheese, caramelized onions, pickles, fresh tomato slices, lettuce and mayo, served on a toasted bun.

Fresh, marinated chicken, sushi-grade Ahi tuna and Tenderloin steak are also on the menu. Plus, Habit Burger’s handspun frozen treats continue to appeal to guests.

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The Habit Burger Cubano Charburger will remain on store menus for a limited time.

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