Chipotle tests Garlic Guajillo Steak at restaurants in three markets

Mexican-style fast casual will also offer $0 delivery fee through May 6

Chipotle Mexican Grill will start testing a new Garlic Guajillo Steak at 102 restaurants across Denver, Indianapolis and Orange County, Calif. beginning May 3. Plus, as it readies the test, the fast casual began offering a $0 delivery fee to celebrate Cinco de Mayo.

Garlic Guajillo Steak test

Garlic Guajillo Steak features a combination of garlic and guajillo peppers, originating from real ingredients and “classic cooking techniques,” said the chain. Chipotle’s Responsibly Raised steak in tender cuts feature a seasoning of garlic and guajillo peppers. Then, restaurants grill them fresh on the plancha in small batches and hand cut them in store. Subsequently, they finish off the steak with fresh lime and hand-chopped cilantro.

The Chipotle Garlic Guajillo Steak follows past menu introductions, which include Smoke Brisket and Pollo Asado. Chipotle’s stage-gate process provides for testing and feedback at stores before new items are introduced nationwide.

“Garlic Guajillo Steak is full of flavor with a perfect little kick that complements our 53 real ingredients,” said Chris Brandt, chief marketing officer at Chipotle. “Menu innovation is an ongoing priority at Chipotle, and we are always looking for new flavors to give our fans new ways to Chipotle.”


Chipotle $0 delivery fee

From now through Friday, May 6, a $0 delivery fee offer is in effect nationwide to celebrate Cinco de Mayo. To redeem the offer, customers can enter the promo code DELIVER on the Chipotle app or on its website.

“We are constantly working to level up our experience through digital access,” said Tressie Lieberman, vice president, digital marketing and off-premise at Chipotle. “Fans love to celebrate Cinco de Mayo with Chipotle, and we’re supercharging the holiday with an extended $0 delivery fee offer to fuel parties all week long.”

The pilot of Chipotle Garlic Guajillo Steak in Denver, Indianapolis and Orange County, Calif. will determine the viability of an expanded rollout.


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