Caribou Coffee rolls out Just Egg Roasted Tomato and Pesto Flatbread

Collab with Just Egg folded option brings sustainable ingredient to Caribou menu

Caribou Coffee introduced the Just Egg Roasted Tomato and Pesto Flatbread, its first 100% plant-based menu item. The limited-time offering was just released at 400 locations nationwide. The Caribou Coffee Just Egg Roasted Tomato and Pesto Flatbread markets the largest coffeehouse chain distribution to feature Just Egg’s product.

The new flatbread is served folded, with Just Egg, Violife dairy-free smoked provolone cheese inside, and finished with roasted tomatoes and vegan pesto. Caribou Coffee’s newest plant-based creation puts the spotlight on savory, bold flavors, packed in an approachable, healthy on-the-go format.

The latest innovation follows the launch of sister brand Peet’s Coffee plant-based Mediterranean Flatbread.

“We are thrilled to partner with the innovative team at Just Egg” said Matt Reiter, vice president of merchandising and product at Caribou Coffee. “We’re always looking for new, innovative choices to meet our guests’ needs. Caribou’s food menu includes gluten-free and vegetarian menu items today, and with an increased demand in the marketplace for plant-based options, we knew we wanted to provide a great-tasting option for our guests.”

He added that the coffeehouse chain is proving its commitment to products that are not just healthy, but good to the planet.

Just Egg cooks, looks and tastes like a traditional egg, but is more sustainable, notes Caribou Coffee in its announcement. “Compared to chicken eggs, JUST Egg’s ingredients use 83% less land, 98% less water, and produce 93% fewer carbon emissions, yet it contains about the same amount of protein and has no cholesterol,” noted the company’s statement.


“It’s an absolute honor to collaborate with Caribou Coffee for their first entirely plant-based product,” said Matt Riley, Chief Revenue Officer at Eat Just, Inc., the manufacturer of Just Egg. “Caribou Coffee’s wide reach and commitment to sustainability made them a natural fit for a partnership.”

[Related article: Peets Coffee launches plant-based Mediterranean Flatbread]

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