New brunch cocktails, mocktails expand beverage offerings at breakfast-brunch-lunch chain
Sunny Street Cafe began piloting a new brunch mimosa beverage program this year in its Texas markets. Based on the test feedback, the breakfast-and-lunch restaurant chain will roll out new drinks to all of its cafes this year. Executives expect the rollout of these cocktails and mocktails to begin in late Q2. Meanwhile, Sunny Street introduced a new design that will be implemented in three markets.
Sunny Street mimosa brunch cocktails
Part of the appeal of the chain’s programs is the use of freshly-squeezed juices prepared in-house.
- Classic Mimosa with champagne and OJ – $7.99
- Sunny Mimosa with champagne, grapefruit and rosemary – $8.99
- It’s All Sunshine (non-alcoholic) with OJ, rosemary, sparkling water and grenadine – $6.99
- Beermosa with Blue Moon and OJ – $8.99
- Michelada with zing zang, tecate, lime, and Sunny’s hot sauce – $7.99
Over the past couple of years, morning-daypart restaurant brands, including First Watch and Another Broken Egg Cafe, have implemented adult beverage programs to appeal to a more diverse crowd and build additional sales volume. As they have rolled these out, they have also redesigned stores to accommodate a full bar, even outside patio bars.
New restaurant design
Sunny Street Cafe also introduced a new concept design with a reworked layout. The new design features a dedicated to-go area. In the service area, the cafe has put a spotlight on its expanded beverage program. The drink menu now includes mimosas, smoothies and cold brew coffees, for example.
“In addition to the renewed aesthetics, we were very intentional about improving the efficiency of staff to manage service, considering the increased carry-out business, while continuing to provide an amazing dine-in experience for our guests,” said Mike Stasko, vice president of brand strategy at Sunny Street Cafe.
To create a more open and inviting foyer area, the casual-dining chain features decorative walls and floor tile, wooden accent walls and enriched brightness from pennant lighting and natural light. Updates continue with the addition of a fun exuberant mural and revised booth and furniture package.
For the outdoor space, permanent awnings, designated play activity areas, and mixed seating will allow guests to experience “the more functional outdoor space throughout all seasons,” Sunny Street announced.
“Throughout the process, we’ve (sic) sensitive to material costs and have provided multiple finish options that still maintain the integrity of the design,” said Stasko. “Durability is also top-of-mind for us—we want to build a restaurant that has long-lasting appeal and looks great years down the road.”
The new design will appear later this year in Columbus, Ohio and Dallas-Fort Worth. The concept design will be deployed in both new-store builds and remodels (retrofits).
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