One lane designed exclusively for delivery orders; seatless restaurant also has walk-up window
Schlotzsky’s unveiled its first Design 1000 prototype restaurant in Oklahoma City. It was announced in the fourth quarter of 2020, along with Design 1800, the single drive-thru. In contrast, Design 1000 features two drive-thrus that were created on each side of the restaurant. This prototype reinforces the commitment of Schlotzsky’s to off-premises business, the sandwich chain announced in a statement.
One of the drive-thru lanes that has the window facing the driver’s side is for traditional drive-thru ordering. Meanwhile, the one with the window facing the passenger side was designed exclusively for first- and third-party delivery business. And this new Schlotzsky’s double drive-thru prototype restaurant does not include indoor seating. Instead, the Oklahoma City store features a walk-up ordering window.
Shelley Harris, interim chief brand officer at Schlotzsky’s, commented, “Over the past couple of years, we’ve been allocating resources and shifting focus to develop prototypes that offer increased convenience and ease of use for our guests. Design 1000 places an emphasis on off-premise ordering and takes these efforts up a notch. We know there is consumer demand for greater accessibility to their favorite Schlotzsky’s menu items, so this format, which is entirely focused on off-premise access, gives consumers what they are looking for and provides franchisees with a more compact restaurant design to consider for development.”
According to Schlotzsky’s, more than 85 percent of its business comes from off-premises orders. It rolled out the double drive-thru Design 1000 and its Design 1800 to improve speed of service and accuracy, it noted. Additionally, these were meant to provide franchisees flexible layouts to develop with competitive real estate.
In 2021, the 323-unit QSR signed 124 franchise agreements, marking a record. Schlotzsky’s has targeted Missouri, New Mexico, North Carolina, South Carolina, and select key markets in the Midwest and Southeast for expansion.
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