Heavyweight performer puts muscle into menu-and-marketing collab
Justin Bieber and Tim Hortons collaborated for the Biebs Brew, a new, French Vanilla Cold Brew. The limited-time coffee drink launches June 6 in the United States and Canada. In addition to the new beverage, Timbiebs are back.
We couldn’t stop at Timbiebs, we needed a Biebs Brew too.Justin Bieber
The Tim Hortons Biebs Brew draws inspiration from Bieber’s slight sweet tooth and his love for vanilla in his coffee. The flavor goes well with the Cold Brew, which is made from 100% ethically-sourced Arabica beans. The brew is cold steeped for 16 hours to make it bolder and smoother, according to the coffee and donut chain’s announcement.
“We couldn’t stop at Timbiebs, we needed a Biebs Brew too,” said Bieber. “And we are bringing both to Tims next month. Doing a Tim Hortons collab had always been a dream of mine. I grew up on Tim Hortons and it’s always been something close to my heart.”
Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle—the three Timbiebs flavors—will return to Tims restaurants in the United States and Canada, also on June 6.
“Timbiebs was a huge success—truly beyond all of our expectations—and what made it so great was the authenticity of the partnership,” said Hope Bagozzi, chief marketing officer for Tim Hortons.
She added, “Even before the Timbiebs collaboration, Justin had often shared with fans how he’d grown up with Tim Hortons and was obsessed with the brand. His commitment to working with us to develop a natural and authentic twist on the Tims experience is what made Timbiebs a hit and we know guests are going to love Biebs Brew and his take on Tims Cold Brew.”
The Tim Hortons Biebs Brew and Timbiebs will remain on the menu for a limited time.
About the publisher of this restaurant news site.