Pinkberry rolls out Lava Swirl frozen yogurt

Flavor option draws inspiration from strawberry, pineapple, tropical coconut flavors

As summer approaches, Pinkberry rolled out Lava Swirl frozen yogurt and smoothies nationwide. The new flavor combines flavors of fresh strawberries, juicy pineapple and tropical coconut. The new flavor option will land on the menu for a limited time.

According to Pinkberry, the Lava Swirl experience is reminiscent of a smooth, cool strawberry piña colada.

“We are excited to bring the new Lava Swirl flavor to our menu this summer,” said Melissa Hubbell, senior director of marketing for Kahala Brands, parent company of Pinkberry. “Guests can enjoy this tropical flavored treat in a frozen yogurt or a smoothie—it’s the perfect way to stay cool on a warm day!”

Customers can personalize their PInkberry Lava Swirl purchase with premium granolas and nuts,and specialty chocolates.

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