Velvet Taco opens in South End, Charlotte, North Carolina

New location of hip fast casual lands in vibrant, bustling neighborhood of Charlotte; marks third North Carolina opening

Velvet Taco will open in the South End of Charlotte, N.C. The new location at 2170 Hawkins Street opens Monday, May 30. The South End neighborhood reflects a lively and vibrant nightlife scene, with a collection of restaurants serving elevated cuisine.

The Velvet Taco concept serves over twenty different taco varieties inspired by global food. In addition, through the Weekly Taco Feature (WTF), the fast-casual taco concept creates a new taco each week. Recently-spotlighted ingredients include basil leaves, grilled salmon, kobe beef, fried paneer, and crispy pepper jack corn grits.

Aside from the featured tacos, Velvet Taco offers its Kick Ass Margaritas, elote corn and well-known Red Velvet Cake, made from scratch.

“We are thrilled to bring our third Velvet Taco to Charlotte!” says Clay Dover, Velvet Taco chief executive, president and taco maker. “It’s exciting for us to continue our growth trajectory in Charlotte where the demand for our tacos is high and the market has proven to be an excellent addition to our growing brand. My vision is to make Velvet Taco as accessible as possible and the South End neighborhood is perfect for guests to come, stay, eat, spend time with us, but also walk to the Historic South End arts district before or after they get their tacos and margs.”

Velvet Taco South End Charlotte becomes one of the largest restaurants in the system. Photo by Velvet Taco.

Another Marie Antoinette painting, commissioned by Laura Shull, has made its way to this Velvet Taco Charlotte South End location. Plus, three custom canvas paintings commissioned by Charlotte-based artist Pam Singh of Pam Singh Studio, will adorn the restaurant. In fact, Velvet Taco partnered with non-profit SouthEnd ARTS to hire Singh, a local, underinvested artist, bringing local art into the store’s design.

Outside, the new restaurant will feature a custom, hand-painted taco garden mural on the patio. Henny Kablan, the Velvet Taco Charlotte South End general manager, said, “We take pride in the vibe we create for our guests, and we could not be more excited to bring this energy to the South End neighborhood.”

The patio spans 689 square feet, while the interior measures 3,527 square feet, including kitchen and dining room. This makes the North Carolina restaurant one of the largest in the taco-shop chain.


The restaurant will open Sunday to Wednesday during the hours of 11 a.m. to 11 p.m.; Thursday, open from 11 a.m. to 12 a.m.; and Friday and Saturday, from 11 a.m. to 2 a.m.

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