Mexican fast casual also initiates trainings for staff with The Trevor Project
Chipotle Mexican Grill will support the LGBTQIA+ community in honor of Pride month with its “Always Real” campaign. Having worked with its PRIDE Employee Resource Group, it identified issues pertinent to the LGBTQIA+ community. It will move forward on these initiatives with programs designed for yearlong support.
Tackling Food Insecurity
“Food insecurity has become a top issue. It is the state of being without reliable access to enough affordable, nutritious food,” noted Chipotle. It has disproportionately affected members of the LGBTQ community, too. The Mexican-style fast casual cited data from NPR that indicates LGBTQ adults living in the United States are twice as likely during the pandemic to experience food insecurity than non LGBTQ.
Chipotle’s partnership with Happy Hippie will address food insecurity. Performer Miley Cirus created Happy Hippie with a mission to fight injustice facing homeless youth, LGBTQ youth, and other vulnerable populations. Thus, the Newport Beach, Calif.-based restaurant chain will contribute $250,000 in free Chipotle food to Happy Hippie’s partner LGBTQIA+ centers across the country, giving them access to real food throughout the year.
Through June 16, US customers can round-up their order total to the next highest dollar amount on the Chipotle app and on Chipotle’s website to support The Trevor Project, which is the world’s largest suicide prevention and mental health organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) young people.
In addition, Chipotle guests in Canada can round-up their order total to support Egale Canada throughout June. Egale works to improve the lives of Two Spirit, Lesbian, Gay, Bisexual, Transgender, Queer and Intersex people through research, education, awareness, and legal advocacy.
Chipotle has raised approximately $12M to date for undeserved communities through its Round Up for Change platform. Executives plan to continue its support of LGBTQIA+ organizations beyond June and also spotlight Happy Hippie as a Round Up partner later this year.
Celebrating ‘Always Real’ Pride, training
Furthermore, designed with its PRIDE Employee Resource Group, new merchandise to celebrate the LGBTQIA+ community dropped. Clothing that includes tees and long-sleeve tops are on sale. Chipotle launched a donation of $10 for every item sold, with a minimum total donation commitment of $15,000, from the collection, available at chipotlegoods.com.
The company also indicated it supports equality with its employees and customers. With regard to its employees, Chipotle’s expansive benefits include mental healthcare and employee assistance programs. “Further resources include enhanced paid parental leave for adoptive parents, same-sex couples, and paternity leave, as well as covered care and surgical services for Transgender employees. Chipotle recently received a 100 score on the Human Rights Campaign Foundation’s Corporate Equality Index, highlighting best workplaces for LGBTQIA+ equality,” according to a company statement.
Also, collaborating with The Trevor Project to boost its diversity, equity, and inclusion programs, Chipotle launched new interactive and intensive training sessions. These trainings for Chipotle employees focus on allyship and the environmental stressors and cultural stigmas that contribute to the LGBTQ community’s heightened risk for suicide.
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