Location on Preston and Alpha Roads marks 5th unit in Dallas-Fort Worth market
7-Eleven opened its ninth Evolution Store in the United States at the corner of Preston Road and Alpha Road in Dallas. The Preston Road Evolution store marks the fifth location in the Dallas-Fort Worth area. The location will include a unit of Laredo Taco Company, a popular south Texas restaurant concept.
Customers will see typical Evolution Store enhancements, including customizable beverage options, a premium cigar humidor and the chain’s latest digital ordering systems. Coffee stations include a second self-serve espresso machine where 7-Eleven will beta specialty items, such as Cold Foam, Caramel Macchiato, Dirty Chai (a Chai Tea Latte with added double shot of espresso), White Mocha, and Horchata Latte.
Plus, customers can also enjoy organic smoothies and shakes, vitamin-infused sparkling water. The store will also offer a Wine Cellar with an enhanced and expansive selection of wine.
“We’re excited to unveil the next iteration of the 7-Eleven Evolution Store in Dallas, offering an assortment of curated products, services and features that are customized to the neighborhood and customers we serve,” said Molly Long, 7-Eleven VP of store evolution and design. “The customer is getting the convenience they expect from 7-Eleven – coupled with a delicious restaurant-quality dining option and unique and innovative beverages. These lab stores give us an opportunity to test, learn and scale successes into our new store standards which ultimately allows us to continuously improve the experience for all our customers.”
In addition, the Preston Road Evolution Store comes equipped with mobile checkout and delivery. And with the c-store’s 7Rewards, the loyalty program via the 7-Eleven app, in-store customers can skip the checkout counter and pay for their purchases directly from their phone. The 7NOW delivery app stands out as a digital convenience aligned with the Evolution concept. What’s more, 7-Eleven customers can select from more than 3,000 items, including foods, beverages, groceries and household products for delivery straight to their door.
To its credit, 7-Eleven has been tweaking the design and product mix based on customer feedback and shopping habits so no two Evolution Stores are alike.
Laredo Taco Company
The location at 13635 Preston Road also boasts a Laredo Taco Company restaurant. Popular for its tacos served on fresh-made flour tortillas, and expansive salsa bar, the outlets are a deep foray into foodservice by the c-store chain. Customers can order fajitas, chorizo, carne asada, carnitas and breakfast tacos.What’s more, to set it apart from other Laredo Taco Company restaurants, this unit features an extended covered patio. This creates a spot to linger and enjoy outdoor seating, frozen margaritas, and beer on tap, 7-Eleven suggested.
7-Eleven Evolution Store, 13635 Preston Road, Dallas, TX 75240
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