Nomoo launches franchising program of plant-based burger concept

New partnership with Fransmart to take take Nomoo global

Nomoo New American Burgers has partnered with franchise-development firm Fransmart to ignite its franchising program. Operating within the $29.4B market for plant-based food, according to data cited by Fransmart, the meatless burger concept readies accelerated growth.

Started on Melrose Ave in Los Angeles, Nomoo offers a menu from its proprietary recipes that will appeal to vegans, flexitarians and meat lovers, alike. Menu items include the classic nomoo burger, hot chick’n or nomoo wings.

“Nomoo was born from the idea that fast-food favorites can be 100% plant-based without sacrificing flavor—following a wildly successful first year at our flagship location, I’m intent on pioneering the shift toward better-for-you fast food by growing nomoo to thousands of locations across the US,” said founder of Nomoo, George Montagu Brown. “It only made sense to partner with the best in the business, so I teamed up with Dan Rowe and his team at Fransmart to help grow nomoo the same way he did Five Guys. One taste of our signature nomoo burger and fries and he was sold.”

“I’ve been searching for a standout plant-based restaurant concept with all the ingredients for franchise success including taste, innovation, personality, strong sales performance and a large runway for growth,” said Dan Rowe, chief executive of Fransmart. “Nomoo is the real deal—not just reimagining America’s favorite food with a fully plant-based spin, it has cracked the code of creating innovative comfort foods delicious enough to convert even the biggest meat lover.”

In Nomoo, Fransmart sees a global brand, according to an announcement. The franchise-development firm has helped brands, such as Five Guys, The Halal Guys, and Qdoba expand through its sales and marketing tactics.


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