Wingstop Hot Honey Rub launches for summer season

‘Crunchy, sweet, fiery dry rub’ released for a limited time

Wingstop added Hot Honey Rub as a featured flavor for the summer. Available at stores nationwide, the new, differentiated, limited-time rub should increase traffic and trial for the fast-casual chain.

Turning up the heat, Wingstop’s Hot Honey Rub offers the sweetness of honey and heat from cayenne pepper and ancho chili. The new flavor contrasts with the “gooey” hot honey dressings customers are accustomed to. The Dallas-based restaurant chain described Hot Honey Rub as a “crunchy, sweet, fiery dry rub,” in a statement.

“We had to get in on the hot honey game in a way that only the Flavor Experts could—with a dry rub differentiator,” said Marisa Carona, chief growth officer. “Spicy and sweet fans can unite for this buzz-worthy marriage of the two. At Wingstop, we’re constantly innovating to stay top of mind and we’re confident this craveable, standout flavor will excite our most loyal and future fans alike.”

Guests can pick from classic or boneless wings and crispy tenders for the hand-saucing and -tossing.

Wingstop’s Hot Honey Rub flavor will be available during the summer season at all locations, while supplies last.

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