When ordering online, consumers spend $50 or more on average
As consumers are facing historic inflation and soaring energy and food costs, one thing remains constant in their lives: restaurant meals. On average, according to data from a Popmenu nationwide survey, 40% of individual or family food budgets are spent on restaurants monthly. In fact, when ordering online, 33% of consumers spend $50 or more per order on average.
Restaurant spending allocations appear to be sacred. Consumers would pull back on new clothes, travel and gym memberships before reducing their spending on restaurants:
- New clothes – 44% of consumers
- Travel – 42%
- Gym membership – 33%
- Ride services (Uber, Lyft, taxis, etc) – 33%
- Streaming subscriptions (Netflix, Peacock, Hulu, Prime Video, etc) – 30%
- Other entertainment (movies, sports events, concerts) – 29%
- Personal grooming (hair/nail salon) – 27%
In a study in Q1 of 1,000 consumers, consumers also weighed in on the cost of eating out. Surprisingly, Popmenu found that 29% of consumers said that it is cheaper to order from restaurants than to buy all the items needed to cook a meal; and 27% said it costs roughly the same (without all the work).
Per Popmenu, consumers also enjoy how restaurant dining is conducive to life’s special moments. According to Popmenu’s May 2022 survey, consumers noted the following experiences at restaurants:
- Reunited with family and friends – 47%
- Made a new friend – 36%
- Met spouse or significant other – 26%
- Watched favorite team win a national championship – 25%
- Landed a job – 20%
- Signed a business deal – 18%
“Restaurants play an important role in everyday life, from making meals to making memories,” said Brendan Sweeney, chief executive and co-founder of Popmenu. “While consumers are keeping a closer eye on economic trends and their overall spending, restaurant dining continues to account for a significant portion of their food budgets each month. Where they ultimately choose to spend their dollars is, in part, influenced by how much the restaurant is keeping consumers engaged through digital outreach and how frictionless the overall experience is both online and on-premise. Quality, convenience and value are top of mind.”
The digital marketing and ordering company conducted the May survey of 1,002 consumers, ages 18 and over, between the 20th and 21st.
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