QSRs, C-stores promote offers during National Chicken Wing Day

Zaxby’s, Wingstop, 7-Eleven create launch special offers; some reside exclusively in app

QSRs and C-stores, like Zaxby’s, Wingstop and 7-Eleven, will use National Chicken Wing Day 2022 to promote their wing offerings as they also extend special deals. Zaxby’s launched a Buy One, Get One (BOGO) Boneless Wing Meal offer for those ordering on the Zaxby’s app.The Zaxby’s Boneless Wing Meal serves up five boneless wings tossed in customers’ choice of sauce, Texas Toast, crinkle fries and Ranch sauce.

Exclusively on July 29, 2022, customers can order on the Zaxby’s app, selecting two Boneless Wings Meals. At checkout, the app will discount the second meal off.

Dallas-based Wingstop will give away a free order of bone-in or boneless wings with a qualifying purchase. Online at Wingstop.com or on the Wingstop app, customers can enter the code FREEWINGS at checkout. Wingstop will require a minimum $10 purchase to activate the discount for delivery orders during National Chicken Wing Day.

Internally, Wingstop associates have referred to the marketing holiday as “Wingstop Wing Day.”

“Whether it’s your first time trying Wingstop or you’re a loyal fan, we’re giving value back to the masses through a five free wing deal to celebrate the universal love for flavor and wings,” said Stacy Peterson, Wingstop chief revenue and technology officer. “But we’re not stopping there. Wingstop is giving back to the communities we serve with each offer redemption triggering a donation to Wingstop Charities to support local youth in the pursuit of their passions.”


In addition to the discount offer, Wingstop and Wingstop franchisees (internally known as brand partners) will donate one dollar to Wingstop Charities on July 29 upon each free wing redemption. The maximum donation will be $100,000. The organization helps expose education, arts, sports and career development among you in the communities Wingstop serves.

7-Eleven is promoting its Buffalo Wings, double glazed with a classic or bold buffalo sauce. Members of the 7Rewards loyalty program, which resides in the 7-Eleven app, can take advantage of exclusive deals. For example, on weekends, guests can enjoy Classic Wing Weekends with 5 wings for $5.99 Friday through Sunday.

“Chicken wings remain one of the most popular and sauciest items at 7-Eleven, and not just during football season,” said Robin Murphy, 7-Eleven senior director of fresh foods.. “The chicken wing is a classic handheld favorite that makes the perfect snack or quick meal. And this deal is fire—both in flavor, spice, and price!”


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