Previously a select-market offering, bowl dish expands due to popularity, says chain
Korean-fried-chicken chain Bonchon added a $10.95 Crunch Chicken Bowl to the menu. Starting August 15, all locations began serving the new dish, which includes Bonchon’s crunchy, boneless chicken. The systemwide expansion of the previous select-market rollout reflects the popularity of the menu item, suggested Bonchon in a statement.
Each Bonchon Crunch Chicken Bowl comes with steamed white rice topped with boneless chicken, crisp romaine and sauteed vegetables. The bowl is finished off with sesame seeds and comes with a choice of signature Soy Garlic or Spicy crunchy boneless chicken.
Flynn Dekker, chief executive at Bonchon, said, “Our team has developed a way to offer a delicious mix of vegetables, rice and our famous extra crunchy chicken at a reasonable price without cutting corners on the quality. We began offering this earlier this year at select locations and were excited by how much our guests enjoyed it. We’re eager to now be able to share this dish with all of our guests across the country. Whether it’s our crave-worthy hand-brushed wings, drumsticks, crispy chicken strips or the Crunchy Chicken Bowl, there is something for every chicken lover to enjoy at our restaurants.”
The Crunch Chicken Bowl, in Soy Garlic or Spicy iterations, will be available for a limited time.
Founded in Busan, South Korea in 2002, Bonchon was imported to the United States in 2006. VIC Partners took a majority stake in the franchise in 2018. Bonchon, which translates as “my hometown,” is known for its Korean fried chicken that is hand-battered and double-fried. The casual-dining chain, along with its new fast-casual prototype, continues to expand in US markets and now totals 115 locations.
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