Development agreement with veteran franchisee, operator will yield four new restaurant openings, with first in Doha
Dine Brands will take IHOP to Qatar as a result of its expanded agreement with franchisee Mohamed Makawi, CEO of Eagles Landing International Restaurants. Four new restaurants will open, including the debut of the brand in the country at Gulf Mall in Doha.
Several Applebee’s Neighborhood Grill + Bar and IHOP restaurants will also open in the United Arab Emirates. The first location as part of this previous development deal was to be unveiled in Dubai this year.
“Earlier this year, Mohamed signed an agreement to bring our brands to the United Arab Emirates (UAE), and we are excited to see his passion and commitment continue with the development of IHOP in Qatar,” said Tony Moralejo, president, International, Dine Brands Global, Inc. “This partnership follows the tremendous success of our IHOP opening in Cairo, one of ten new international IHOP locations opened this year, and our recently announced partnership in the western Kingdom of Saudi Arabia. Qatar will represent our fourth market in the Middle East as we continue to accelerate our international growth.”
Dine Brands executives have focused international expansion on North America, Latin America, The Middle East, and the Caribbean.
“We are excited to open our first location in Doha and to continue expanding IHOP in the Middle East,” revealed Makawi. “The brand’s casual atmosphere, beautifully designed interior and exterior, and the family-friendly fare will be a welcomed addition to the community and a space for guests of all ages to come together and enjoy IHOP’s wide variety of breakfast, lunch and dinner items.”
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