TGI Fridays to grow in Asia with Universal Success

75-unit deal to permeate South, Southeast Asian markets with casual-dining chain’s presence

TGI Fridays completed a development deal with Universal Success Enterprises that will deliver 75 new restaurants throughout South and Southeast Asia over 10 years. The agreement with its territory master franchisor comes on the heels of the chain’s growing pipeline and 22 new TGI Fridays stores open in 2022.

“We’re thrilled to bring the TGI Fridays brand—and experience—to new markets and consumers in Asia through our expanded partnership with Universal Success Enterprises,” said Ray Blanchette, chief executive at TGI Fridays. “Universal Success Enterprises is a valued partner—their deep experience in the marketplace and proven track record of excellence with TGI Fridays coupled with our successful local market approach will ensure the brand—and our menu offerings—are relevant to consumers.”

Based in Singapore, Universal Success Enterprises has the experience and track record in Asia to open these new stores in the region. The company operates 3 TGI Fridays in India and debuted Outback Steakhouse in South and Southeast Asian markets, including Singapore, Malaysia, Indonesia, Thailand and the Philippines.

“We’re excited to expand the TGI Fridays brand and footprint in South and Southeast Asia,” said Prasoon Mukherjee, chairman, Universal Success Enterprises. “Our deep experience in the hospitality industry, understanding of what consumers in our markets crave, and real estate development expertise uniquely positions Universal Success Enterprises to drive unprecedented growth for the brand. Personally, I began my restaurant career with TGI Fridays over 30 years as a kitchen manage—and am thrilled to be sharing the brand experience with consumers across the region.”

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The TGI Fridays brand has performed well as of late, suggested an announcement. Global same store sales increased 23% globally, surpassing some other legacy casual-dining and QSR concepts. Executives note the appeal of the brand, including BIG AF Burgers in the Middle East, satiating consumers desiring American flavors. They envision a similar situation playing out at the 75 locations to be opened with Universal Success.

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