Hooters debuts virtual Chase Elliott’s Chicken Tenders

Nearly 200 Hooters restaurants, currently, are fulfilling orders for the virtual concept

Hooters introduced Chase Elliott’s Chicken Tenders, a virtual concept with the well-known NASCAR stock car racing driver. Hooters is already the “Official Home of Race Fans,” according to a statement. Partnering with with Elliott will give this new chicken-based virtual brand a racing start.

Customers can choose from 14 craveable sauces. The tenders come with ranch or bleu cheese dressing; and guests can add sides, like waffle fries or tots.

“I’m excited to launch a menu that fuels fans’ love for delicious Hooters chicken, starters and sides,” Elliott said. “I have the best fans in the world, so I know they will enjoy trying this cool new concept and make an order for race day or during the week like I do.”

The virtual restaurant’s menu will also offer boneless wings, chicken sandwiches, buffalo chicken salads, and beverages. Chase Elliott’s Chicken Tenders will also sell standout starters, including fried pickles and mozzarella cheese sticks.

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“Virtual concepts have been an important part of our off-premises growth strategy since 2019,” explained Marc Butler, SVP, strategic planning / off premise for Hooters of America. “Hooters is very well known for our great wings, but awareness is lower for other menu segments such as tenders, burgers and seafood. Incorporating Chase into this virtual concept will help us create greater awareness, attract a new audience and grow our business with racing aficionados who can share in food and fandom.”

Hooters created a limited-time promotion code for a discount to first-time customers. On the DoorDash app, first-timers can get 30% off the order, up to $12, with code NASCAR30.

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“As the most popular driver in racing today, Chase has a fantastic connection with our restaurant clientele no matter where they are ordering our famous foods, so it’s a natural we’d create a line extension together,” said Hooters CMO Bruce Skala. “We’re launching the virtual concept out of 196 of our restaurants, so check your apps to see if Chase Elliott’s Chicken Tenders delivery is now available in your hometown.”

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