Aurify organizes Le Pain Quotidien, Little Beet as Convive Brands

Table by Little Beet also falling under Convive Brands umbrella

The owners of Le Pain Quotidien, The Little Beet and Table by Little Beet organized the restaurant chains under Convive Brands. Formerly, the brands were operated by Aurify Brands. Jon Weber will lead the new operating platform as its chief executive officer.

Aurify Brand founders John Rigos and Andy Stern will remain as investors in Convive Brands. Eldridge Industries was a private investment firm that enabled the development of Little Beet, and financed the acquisition of Le Pain Quotidien. It was also key in launching the Convive Brands operating platform.

“With the launch of Convive Brands, we are creating a new platform that will support meaningful growth, value creation and opportunity for our team members,” said Weber. “Le Pain Quotidien, Little Beet and Table by Little Beet are high quality brands, and we are excited to help them flourish.”

Convive began erecting systems and building a team to support the brands. This includes proprietary tools, processes, and necessary infrastructure, setting the stage for national expansion of the restaurant brands.

Table-service Le Pain Quotidien, an all-day bakery cafe, operates 56 US locations. Founded in 2014, fast-casual Little Beet offers a healthy, vegetarian-forward menu.

“This transition of the brands from Aurify to Jon and the team at Convive is consistent with our vision of identifying and scaling brands with potential to a certain stage and then having a talented team take them to the next level. We are confident that under Jon’s leadership and as part of the new Convive platform, the brands will achieve tremendous growth and success,” added Andy Stern, co-CEO of Aurify Brands.


“I am incredibly proud of the dynamic leadership team that is forming at Convive and excited to build upon the opportunity that John and Andy created,” added Jon Weber.

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