Just Salad debuts ‘Race to Rewards’ loyalty program

New program uses gamification to incentivize reward-earning customer choices

Just Salad launched its loyalty program, “Race to Rewards,” offering personalized rewards to its customers. According to the fast-casual chain, the program is crafted to “ incentivize healthy, climate-conscious food choices.”

Powered by gamification, challenges are at the center of reward-earning opportunities. Just Salad will send challenges to customers via email, including instructions with a deadline to finish the “race.”

Customers can opt in through their Just Salad mobile app account. Once enrolled in Race to Rewards, these guests will have a monthly opportunity to earn rewards in the app. Earned rewards can be used toward furniture purchases. New rewards are redeemable for order discounts in the form of “Salad Bucks,” food freebies, “surprise and delights,” and additional meal credits.

Just Salad created a personalized experience using marketing data. Rewards are catered toward each customer by using specific profile information, such as purchasing behavior and order frequency. Furthermore, the chain will look to reward and incentivize customers in the future to make more sustainable purchases. This can take the form of offering rewards to guests in exchange for ordering plant-based menu items.

“With the launch of Race to Rewards, we look forward to strengthening relationships with our loyal customer base by offering them a new way to engage with the brand,” said Jennifer Lally, vice president of marketing at Just Salad. “This program will allow us to create a digitized, personalized customer journey and represents an important milestone in the advancement of our mobile app technology.”


Customers can download the Just Salad app, create an account and opt-into rewards here.

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