Impossible Foods names Noel Clarke SVP of International

Former Unilever executive to grow business abroad as Impossible penetrates key global markets

Impossible Foods named Noel Clarke SVP of International. Clarke will lead the company’s international strategy, along with the sales team, to grow business across its markets outside the United States. He comes to Impossible Foods from Unilever, having worked there for more than one decade.

At Unilever, Clarke led the Unilever Nordics business in all categories. Prior to that role, he led sales and marketing for Unilever’s ice cream and beverages division in the UK and Ireland. There, he drove a step change in growth in out-of-home sales channels and in well-known household brands including Ben & Jerrys and Magnum.

Before joining Unilever, he worked at Britvic UK, serving as head of marketing for carbonated drinks. Consequently, he led the growth of the Pepsi, 7Up and Tango brands across foodservice and several retail channels.

“Noel is the demand strategist and operator we need to create a foundation for sustainable growth abroad,” said Impossible Foods CEO Peter McGuinness. “We’re going to grow deliberately, in a thoughtful and methodical way. That means optimizing and maximizing our priority markets as we put strategic plans in place to further expand over time. Noel knows how to build tailored demand strategies for specific markets while establishing and executing thoughtful growth plans.”

Impossible Foods has been focused on strategic growth in its international business. In fact, in the last year, the company launched in the UK, which was its first European market. In addition, it forged partnerships with Domino’s Pizza in Australia and New Zealand, Tim Hortons in Canada, and Fat Brands in the United Arab Emirates. These efforts brought dozens of Impossible menu items to new consumers in key markets, said Impossible.

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Amid the growth, Clarke’s arrival is timely. In Australia and New Zealand, the company has doubled the number of restaurants carrying its products within one year of launching them. Impossible Beef, Impossible Chicken Nuggets, and Impossible Pork Made From Plants double in just six months. These successes increased its brand awareness in the region.

“I have a steadfast belief that businesses can and should be a force for good,” said Clarke. “With Impossible, the product is of course incredibly compelling, but it was the mission and growth opportunity that really drove me to join the team. As a young, high-growth company that’s building a new category, Impossible has a thrilling opportunity to drive real change and impact—both for the commercial side of the business and the planet at-large.”

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