OnMyWay in-car ordering debuts at Consumer Electronic Show

Demonstrations of vehicle ordering system to be held at CES 2023 premier electronics event in Las Vegas

The OnMyWay Mobile Retail Network, a mobile, in-vehicle ordering system, will hold demos at the 2023 Consumer Electronic Show (CES 2023). Together with BurgerFi and Anthony’s Coal Fired Pizza & Wings, MAVI.io provides attendees a way to test the system with the fast-casual brands. In addition, Consumer Electronic show attendees will test OnMyWay with additional partners, including C-Store Choice Market and Everwash, a car services and car wash company.

The innovative technology delivers several shopping options to customer vehicles’ dashboards. Conveniences like pickup and curbside options are paired with the ability to make payments through MAVI’s Mobile Retail Network.

Marketplace options span restaurants, convenience & grocery stores. And inputs, including real-time inventory and the driver’s location, route, destination, order, as well as payment preferences and loyalty program memberships improve the experience for drivers.

“Drivers appreciate the convenience of curbside pickup. The added benefit of being able to shop safely and efficiently from their cars to make the most of each trip is priceless,” said Karl Goodhew, chief technology officer of BurgerFi. “BurgerFi has been leveraging and testing technologies to keep up with evolving customer demands and remains at the forefront of innovation as part of its commitment to provide the best restaurant experience, while continuing its aggressive expansion along the Eastern seaboard.”

A pavilion at CES 2023 with Stellantis, hosted by COVESA, marked the center of action January 6. Demonstrations, scheduled by invitation only and throughout the week by appointment, continue to be held. Attendees holding invites will shop at BurgerFi and other locations via OnMyWay.


“In today’s fast-paced world consumers are looking to maximize their time,” said Cynthia Hollen, chief executive and co-founder of MAVI.io. “Thanks to the OnMyWay platform we are able to place retail in front of consumers empowering them to do more with less time.”

BurgerFi and Anthony’s Coal Fired Pizza executives have tapped technology to make on-the-go food accessible. At MAVI, executives affirm the technology’s value proposition, such as fast access to better-quality food and supporting parents with multiple demands, needing convenience and dining solutions for families.


CES 2023 is being held currently through January 8, 2023.

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