Panera Bread Toasted Baguettes debut + MyPanera early access

New Toasted Baguette sandwiches released in three different flavor options

Panera Bread introduced a Toasted Baguettes line, completing their rollout at its bakery-cafes nationwide January 12. The Toasted Baguettes come in three new flavors: Green Goddess Caprese, Pepperoni Mozzarella and Smoky Buffalo Chicken.

MyPanera members already have access to the new toasted melts, which are priced at $9.99 before tax and tip, through January 11.

“At Panera, our chefs and bakers know that our iconic Panera baguette is beloved by our guests as a side to our many soups, salads and entrees – so, what better way to deliver a new craveable innovation than by using it for a sandwich filled with bold and fresh flavors?” said Claes Petersson, head chef and chief food innovation officer of Panera Bread. “Toasting our baguette sandwiches gives the perfect blend of crunchy crust with a pillowy-soft center that makes it easy to take the perfect bite, and we’re excited to offer our guest three delicious flavors to enjoy.”

Green Goddess Caprese Melt features Peppadew peppers, fresh mozzarella, grated parmesan, basil, arugula, green goddess dressing, garlic aioli, and salt & pepper on a Panera baguette. The Pepperoni Mozzarella Melt includes Pepperoni, fresh mozzarella, fontina/mozzarella blend and market sauce on a signature baguette. And Smoky Buffalo Chicken Melt features smoked chicken, American cheese, fresh red onions, and Buffalo sauce on a baguette.

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The arrival of Panera Bread Toasted Baguettes will trigger a free offer in some of the coldest cities in the United States. The promotion, held January 17 to 22 will be held in New York City, Boston, Denver, Washington, DC and Chicago. The St. Louis-based chain will drop a code on local, digital billboards for a free sandwich from the Panera Toasted Baguettes menu if temperatures hit 32 degrees or below. For example in New York City, the code would appear on a Times Square billboard. In Chicago, the code will drop in actual snow, with more details and updates to be had on Panera’s social channels.

Eduardo Luz, chief brand & concept officer of Panera Bread, added, “Following last year’s extremely successful launch of Chef’s Chicken Sandwich, the launch of Toasted Baguettes is the next phase of our sandwich strategy. Our Toasted Baguettes take inspiration from the best cafes in Europe, with fresh and Clean ingredients that define Panera’s food with a heavy emphasis on both abundance and value for our guests.”

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