Herndon to help establish Yampa’s presence in Colorado, head up strategic expansion in target Mountain, South Central, Southwestern states
Colorado fast-casual chain Yampa Sandwich Company named Adam Herndon director of franchise operations. The restaurant industry veteran will help grow the six-unit chain in Colorado and the greater Rocky Mountain region.
Herndon has more than a decade and half of experience as a fractional operations consultant. He served as director of operations for Frios Gourmet Pops. There, Herndon had operational oversight of more than 40 franchisees.
Previously, Herndon worked with Jimmy John’s and Fuzzy’s Tacos. After these experiences, he founded his own consulting business, Stay In Your Lane.
“As we continue to grow our presence in Colorado and throughout the region, we felt it was important to have a seasoned expert to lead us through our pivotal phase of franchise development,” said Yampa co-founder Dave Pepin.
As director of franchise operations, Herndon will oversee the strategic expansion of Yampa Sandwich Company. Plus, he will focus immediately on opportunities in Texas, Arizona, Utah, New Mexico, and Wyoming.
Pepin added, “We are thrilled to have Adam on our team, as his impressive track record and accomplishments with brands such as Jimmy John’s, Fuzzy’s Taco Shops, and Frios Gourmet Pops speaks for itself. His many achievements are well known within the industry, and we couldn’t think of a better person to take the helm as our brand continues to evolve with franchising.”
“Our priority is to continue to make a major mark in Colorado,” said Herndon, who added he fell in love with Yampa Sandwich Co. after visiting a location in Fort Collins and realizing it was much more than an average sub shop. “Yampa Sandwich Co. is a brand with tremendous potential for continued growth. It is a premium, gourmet brand rather than a value-driven concept. The premium, healthy ingredients and unique menu offerings resonate with customers who are willing to pay a price that reflects quality.”
The specialty sandwiches, soups, snacks, and salads at Yampa Sandwich Company have found a following. The fast-casual chain says its made-to-order and scratch menu items are fresh, and packed with superfoods. They satisfy the physically and mentally-active consumers who care about what they eat.
“We will succeed because we are obsessed with quality, freshness, and flavor,” Herndon added. “Our current and prospective franchisees are very excited about the many benefits and rewards of owning a Yampa Sandwich Co. franchise.”
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