Chicken QSR chain makes value play: Two wraps go for $5
KFC plans to roll out Kentucky Fried Chicken Wraps February 6 at participating locations across the United States. As an expanded, value-based offering, a combination of two KFC Wraps will go for $5 for a limited time.
The Louisville, Ky.-based chain tested the KFC Wraps in Atlanta last year and they fared well. Customer sentiment toward warm flour tortillas, in general, have also been positive, suggested KFC.
The Classic Chicken Wrap features a hand-breaded Extra Crispy Tender, crunchy pickles and creamy mayo, wrapped up in a warm tortilla. Meanwhile, the Spicy Slaw Chicken Wrap combines an Extra Crispy Tender in a mix of KFC coleslaw, spicy sauce and crispy pickles inside a warm tortilla.
“Wraps fans have been begging for fried chicken wraps to return, and we’re answering the call with our new finger lickin’ good KFC Wraps,” said Nick Chavez, CMO, KFC US. “Two KFC Wraps for $5 is a steal. Whether you crave a Classic Chicken Wrap or are looking to turn up the heat with Spicy Slaw, we’ve got you covered.”
While two KFC Wraps go for $5, a combo meal, priced at $7.99, features customers’ choice of two wraps —available in classic or spicy—plus a medium drink and Secret Recipe Fries.
The QSR chain revealed that Twitter users had tweeted 42,000 mentions of fried chicken wraps on the social platform. KFC will respond by offering to send select fans a giant tortilla wrap blanket and a KFC gift card.
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